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couponing |
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No references found | More and more table service restaurant companies are turning to couponing, deep discounting and reduced services to drive guest counts and survive in these tough times Everyone is fighting for the smaller portion of consumer spending, and studies show that many consumers are trading down to the next pricing tier More and more table service restaurant companies are turning to couponing, deep discounting and reduced services to drive guest counts and survive in these tough times. The launch is being backed by extensive advertising, couponing and in-store merchandising efforts. Volume II begins with empirical articles on pricing that investigate regularities in pricing, transaction data and rigidity, collusion in oligopoly settings, and the relationship between shelf prices and couponing for ready-to-eat breakfast cereals. |
couponing |
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