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couponing |
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| There are coupon kings out there too, but since couponing tends to go hand-in-hand with meal planning and grocery shopping, more clippers tend to be women. Applications such as electronic couponing, personal messaging, cross-selling, instant credit, promotions, and advertising can be implemented in tandem with consumer- activated payments, enhancing customer intimacy, a powerful driver of incremental sales. Cooperative couponing is based on the principle of sharing advertising costs and envelope space with other local businesses, such as restaurants, doctors, dry cleaners and automotive centers. |
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