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credibility gap |
Also found in: Wikipedia | 0.07 sec. |
credibility gap Noun the difference between claims or statements made and the true facts How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| burdened as it is with DeLay, Enron, Halliburton, and FEMA's response to Katrina--starts insisting on the uniquely desperate need to reform the United Nations, you can understand that it labors under a certain credibility gap with other members. Marketers who use these deceptive WOM approaches risk alienating their audience and widening the credibility gap. Kennedy, a member of the Senate Judiciary Committee, says, ``A credibility gap is emerging with each new piece of information released on Judge Alito's record. |
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