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cross-purpose

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cross-pur·pose (krôspûrps, krs-)
n.
A usually unintentionally conflicting or contrary purpose.
Idiom:
at cross-purposes
Having or acting under a misunderstanding of each other's purposes: We're working at cross-purposes.
cross-purpose
n
1. a contrary aim or purpose
at cross-purposes conflicting; opposed; disagreeing
ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.cross-purpose - a contrary aim; "at cross-purposes"
aim, intent, intention, purpose, design - an anticipated outcome that is intended or that guides your planned actions; "his intent was to provide a new translation"; "good intentions are not enough"; "it was created with the conscious aim of answering immediate needs"; "he made no secret of his designs"


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Worse still, many "strategically blind" employees operate at cross-purpose, cause major inefficiencies, make poor decisions, negate good decisions made by co-workers, and otherwise reduce - day in and day out, in small increments or in large chunks - profitability and the business's ability to succeed.
Achieving unity of purpose by Marcus, Dan / Modern Casting
He says: "Large companies struggle with product innovation not because there is a lack of commitment but because innovation is often at cross-purpose with other aspects of the business.
Round Table Group, the Executive Education and Consulting Firm, Today ... by Business Wire
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