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culture jamming

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culture jamming
n
(Sociology) (Government, Politics & Diplomacy) a form of political and social activism which, by means of fake adverts, hoax news stories, pastiches of company logos and product labels, computer hacking, etc., draws attention to and at the same time subverts the power of the media, governments, and large corporations to control and distort the information that they give to the public in order to promote consumerism, militarism, etc.


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However, the existence of Internet sites by youth groups such as Adbusters dispute this claim of apathy by demonstrating the emergence of a new 'postmodern' form of (cultural) politics, culture jamming, which attempts to affect and change public opinion by playing with existing culture through techniques such as irony and parody.
The Billboard Liberation Front, a California-based group is one example of culture jamming that received decent press coverage as well as Adbusters' own creative campaigns to "uncool megacorporations.
Examples of culture jamming mentioned include using corporate-sponsored computers at school to rework and parody corporate advertisements.
 
 
 
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