Many B2B brands are guilty of selling on price, rather than selling on value," says Julia Cupman, global direc- tor at market research firm B2B International.
Your typical B2B brand might only have a few hun- dred customers, so trying to engage that small number through social media might not be the most appropriate option for reaching and engaging them -- it might need a more traditional channel," Cupman said in an interview with Market- ing Week.
Joel Moss kicks-off the Cupman Coast-to-Coast tour launching March 15
After seeing his comical online video submission, featuring a snappy, self-produced theme song entitled "I Wanna Be Your Cupman," fans and Planet Smoothie have selected Joel Moss as Cupman.
Fueled in part by a menu of smoothies from Planet Smoothie, Cupman will travel more than 3,000 miles, stopping in 20 cities across the country.
I love comedy, music and travel, and the Cupman tour will give me the opportunity to do all three, all while practicing my superhero skills.
The Cupman Coast-to-Coast Tour includes stops in the following 20 cities:
Joel's Cupman song has kept me singing about Planet Smoothie ever since I watched his video for the first time," states Chris McCracken, vice president of Planet Smoothie.