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Callers can confirm and cancel previously booked trips independently without having to hold for a customer agent. But unlike the "data warehouse" approach typified by CRM initiatives, the aggregated view provided by ATG's Wisdom-enabled technology is designed for real-time, operational use -- where the information can be used by any customer-facing application that needs it, be it a Web site, a customer agent, a voice-enabled IVR application, an ATM, or a retail point of sale device. In fact, one-third of contact center customers indicate that they won't refer a company to friends if they have an unsatisfactory experience with a customer agent. |
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