Which is especially damaging because cutlines are so critical to snagging audience interest.
We don't award bylines for cutlines or assign responsibility for them to clearly identifiable writers.
Because they get such short shrift, most newspaper cutlines are less than stellar.
Resorting to cutline cliches: Dull photographs and lame information from the photographer encourage stale cutlines.
Good cutlines, on the other hand, advance the story line with important information.
Stating the Obvious: The old rule is that cutline verbs must be in present tense.
If the folks pictured are just standing around, jawing at each other or staring at some object, the lack of material steers the writer toward a cutline that relies on hackneyed cutline verbs such as watches"' inspects"' "sifts through," "searches," and shows.