viral marketing

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viral marketing

n
1. (Marketing) a direct marketing technique in which a company persuades internet users to forward its publicity material in e-mails (usually by including jokes, games, video clips, etc)
2. (Marketing) a marketing strategy in which conventional media are eschewed in favour of various techniques designed to generate word-of-mouth publicity, in the hope of creating a fad or craze
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A general principle prevails in public health circles that less alcohol marketing is better, but many questions remain, particularly in the realm of personalized and cybermarketing.
There are more than 200 educational sessions within 19 subject tracks offered at the 2006 IBS, running the gamut from green building to cybermarketing and featuring experts from across the country There are also pre-show educational opportunities, typically for an extra fee but geared toward earning professional designations, as well as special events, such as the grand opening ceremonies and The Nationals sales and marketing awards presentation.
Cybermarketing allows you to compile extensive information and put it on the company Web site and buy banner ads on other sites.
As the Internet, with cybermarketing and telecommunication technology in particular, inexorably mold the business (and personal) environment, the risk manager must acquaint himself or herself with identification and management of electronic risk.
My friend is now sitting at a long table on stage, and the voice is coming from the man next to him, an expert on cybermarketing who's now asking newspaper publishers in the audience the big question: "Are you selling links?
But as soon as consumers perceive cybermarketing to be as secure as telemarketing, expect a hyperkinetic acceleration.
Community has created a buzz with industry insiders and we are proud that WFMSG has elected to showcase their solution at our event," said Sheri Greenhaus, Managing Partner at CyberMarketing Services/CRMXchange.
It offers advice on cybermarketing, international purchasing, quality and logistical aspects of e-commerce for agricultural and manufactured goods as well as services.
In this sense, Internet becomes a powerful tool to develop and implement marketing strategies, as cybermarketing expert Arnaud Dufour points out (see page 30).