In addition, the usability of the data shadow is to identify and analyze, ie to clarify which statements with respect profiling opportunities and informative contents of such profile developments of the individual consumer ~or the individual consumer already from the evaluation of individual areas of everyday life as well as from the evaluation of data shadow total , especially the smartphone usage can derive.
Contract notice: Contract is the preparation of a study on "Consumer tracks in the Digital World - How big and how usable is the data shadows ".
What happens when marketing algorithms study your data shadow
and learn to emotionally manipulate you when you 're most vulnerable?
The metaphor of the data shadow
has been well-plumbed in speculative fiction.
It even authenticates your identity during routine security checkups, because what this data shadow
says about you is more real than what you say about yourself.
Data quality processes need to involve data creation; the staging of data in data warehouses, data marts, cubes and data shadow
systems; and information consumption in the form of reports and business analysis.
We aim to completely eliminate data shadows
and remove doubt surrounding our customers' critical information.