deglamorize

(redirected from deglamorise)

de·glam·or·ize

 (dē-glăm′ə-rīz′)
tr.v. de·glam·or·ized, de·glam·or·iz·ing, de·glam·or·iz·es
To make less glamorous: "pressing the entertainment industry to deglamorize the treatment of drugs in films" (Larry Martz).

deglamorize

(diːˈɡlæməˌraɪz) or

deglamorise

vb (tr)
to make (a person or thing) less glamorous

de•glam•or•ize

or de•glam•our•ize

(diˈglæm əˌraɪz)

v.t. -ized, -iz•ing.
to reduce the appeal or status of.
[1935–40]
Mentioned in ?
References in periodicals archive ?
The 64-year-old, who went head to head with fictional dealers for five years on the 80s show, said the move would deglamorise drugs.
The charity said: "We must introduce plain packs and act now to deglamorise this deadly habit.
Efforts to deglamorise the IPL have been going on ever since Lalit Modi -- the brain behind the sporting extravaganza -- got into trouble.
It is, therefore, not difficult to understand the industry's confusion after Lansley, now secretary of state for health, revealed at the weekend that the new government was considering forcing tobacco companies to package their cigarettes in plain brown wrappers in a bid to deglamorise smoking and stop young people taking it up.
It is a prevention measure and we want young people to see that gangs are not glamorous so we can deglamorise gun crime,' said Handsworth-born Mr Gordon.
So I applaud a two-pronged initiative proposed by the UK's Work and Pensions Secretary Iain Duncan Smith and the Home Secretary Theresa May to deglamorise gangs with tougher sentences.
According to sources, Deepika took her role so seriously that she instructed her stylists and make- up artists to deglamorise her otherwise bold looks.
The union's Dr Vivienne Nathanson said: "It is essential further action is taken to promote a tobacco-free lifestyle that deglamorises smoking.
With its live by the sword die by the sword amorality and climactic whorehouse shoot out, it's an unashamed homage to Sam Peckinpah, while the final bullet riddled scene with its graphic wounds, both evokes (buffs will have recognised the kidnappers' last names) and totally deglamorises the end of Butch Cassidy and the Sundance Kid.