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deglamorize
(redirected from deglamorizing)

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de·glam·or·ize  (d-glm-rz)
tr.v. de·glam·or·ized, de·glam·or·iz·ing, de·glam·or·iz·es
To make less glamorous: "pressing the entertainment industry to deglamorize the treatment of drugs in films" (Larry Martz).


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Although the book's stated moral that kids should stay out of prison by staying out of trouble is vitiated by its stance that Williams is being treated unfairly, the account of incarceration is vivid and effective in deglamorizing street bragging about prisons as "gladiator schools.
Thanks to Proposition 99 - the initiative that imposes a 25-cent tax on cigarettes to fund statewide tobacco-control education and research programs - California has been successful at crafting messages effective in deglamorizing tobacco use, exposing the tobacco industry's exploitative marketing tactics and educating children about the dangers of tobacco.
 
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