demographics


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dem·o·graph·ics

 (dĕm′ə-grăf′ĭks, dē′mə-)
n. (used with a pl. verb)
The characteristics of human populations and population segments, especially when used to identify consumer markets: The demographics of the Southwest indicate a growing population of older consumers.

demographics

(ˌdɛməˈɡræfɪks; ˌdiːmə-)
pl n
(Human Geography) data resulting from the science of demography; population statistics

dem•o•graph•ics

(ˌdɛm əˈgræf ɪks, ˌdi mə-)

n.pl.
the statistical data of a population, esp. those showing average age, income, education, etc.
[1965–70]

demographics

The characteristics of a human population, especially with regard to such factors as numbers, growth, and distribution, often used in defining consumer markets.
Translations

demographics

[ˌdeməˈgræfɪks] NPLestadísticas fpl demográficas, perfil msing demográfico
References in periodicals archive ?
The Oracle Data Cloud today launched Validated Demographics, age and gender targeting across an audience of over 200MM unique IDs with up to twice the precision of age and gender benchmarks, per the industry-wide campaign norms tracked by Nielsen s Digital Ad Ratings and comScore s Validated Campaign Essentials (vCE).
That's according to a Texas Tribune analysis of demographics in the Texas Capitol.
But I'm old school, and 1 still believe demographics should be the focus because they are not only critical in understanding your customer pool, but also your talent pool.
CINCINNATI -- New research by Nielsen Catalina Solutions indicates that consumer packaged goods (CPG) marketers can grow their sales more effectively by targeting consumers by purchasing behavior rather than by demographics.
That's due to the strength in the region's demographics and high incomes, as well as the state's highway infrastructure, which are factors contributing to the impressive roster of national and regional retailers in the state.
Schools are chosen based on demographics, and past conflicts on campus.
Demographics are becoming a big challenge to China's future growth dynamics.
With the first of the baby boomers to retire soon, the inexorability of demographics will add to the problem.
Schools need to make sure that the demographics of groups taking their highest level math courses look like the demographics of students enrolled in the lowest level math courses, and both should match the demographics of the school population.
Walker also advises insurers to target consumer attitudes and motivation in addition to demographics.
Covered topics include trends in crime (violent and property crime, victim characteristics, and arrests); federal investigations and prosecutions; felony convictions in state courts; correction (including capital punishment); demographics in correction populations, by gender and race; demographics in jail populations, by age, gender, and race; and expenditures.
Internet operating company, of American City Business Journals (Charlotte, NC) has begun the production of Demographics Daily (biz journals.

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