The Oracle Data Cloud today launched Validated Demographics
, age and gender targeting across an audience of over 200MM unique IDs with up to twice the precision of age and gender benchmarks, per the industry-wide campaign norms tracked by Nielsen s Digital Ad Ratings and comScore s Validated Campaign Essentials (vCE).
That's according to a Texas Tribune analysis of demographics
in the Texas Capitol.
But I'm old school, and 1 still believe demographics
should be the focus because they are not only critical in understanding your customer pool, but also your talent pool.
CINCINNATI -- New research by Nielsen Catalina Solutions indicates that consumer packaged goods (CPG) marketers can grow their sales more effectively by targeting consumers by purchasing behavior rather than by demographics
That's due to the strength in the region's demographics
and high incomes, as well as the state's highway infrastructure, which are factors contributing to the impressive roster of national and regional retailers in the state.
Schools are chosen based on demographics
, and past conflicts on campus.
are becoming a big challenge to China's future growth dynamics.
With the first of the baby boomers to retire soon, the inexorability of demographics
will add to the problem.
Schools need to make sure that the demographics
of groups taking their highest level math courses look like the demographics
of students enrolled in the lowest level math courses, and both should match the demographics
of the school population.
Walker also advises insurers to target consumer attitudes and motivation in addition to demographics
Covered topics include trends in crime (violent and property crime, victim characteristics, and arrests); federal investigations and prosecutions; felony convictions in state courts; correction (including capital punishment); demographics
in correction populations, by gender and race; demographics
in jail populations, by age, gender, and race; and expenditures.
Internet operating company, of American City Business Journals (Charlotte, NC) has begun the production of Demographics
Daily (biz journals.