dem·o·graph·ics (d m  -gr f  ks, d m-)n. (used with a pl. verb) The characteristics of human populations and population segments, especially when used to identify consumer markets: The demographics of the Southwest indicate a growing population of older consumers. |
demographics [ˌdɛməˈgræfɪks ˌdiːmə-]
pl n
(Social Science / Human Geography) data resulting from the science of demography; population statistics
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