Being present in Africa where mobile and other digital so- lutions are evolving independently from -- and often ahead of -- the rest of the world, places banks in a position to help clients shape their own global digiti-
The country is committed to promoting innovation and entrepreneurship as key driv- ers of the future economy and harnessing the power of digiti-
sation is seen as one of the most promising means to unlock new efficiencies.
Part of that is down to competition and the digiti-
sation of media, which changes how we reach and market to consumers.