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direct mail

   Also found in: Acronyms, Wikipedia, Hutchinson 0.01 sec.
direct mail
n.
Advertising circulars or other printed matter sent directly through the mail to prospective customers or contributors.

di·rect-mail (d-rktml, d-) adj.
direct mailer n.
ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.direct maildirect mail - advertising sent directly to prospective customers via the mail
ad, advert, advertisement, advertising, advertizement, advertizing - a public promotion of some product or service
Translations
direct mail nmailing m
direct mail nmailing m


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? Mentioned in ? References in periodicals archive
 
As we reported in the November 16 issue of NL/NL's coverage of the Newsletter & Electronic Publisher's marketing conference in New Orleans, publishers and marketers agree that direct mail is making a come-back.
According to Kubas, direct mail will represent about US$ 36 billion, or 10% of all U.
According to two separate surveys, credit cardholders read direct mail and buy insurance from their credit card companies.
 
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