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| As we reported in the November 16 issue of NL/NL's coverage of the Newsletter & Electronic Publisher's marketing conference in New Orleans, publishers and marketers agree that direct mail is making a come-back. According to Kubas, direct mail will represent about US$ 36 billion, or 10% of all U. According to two separate surveys, credit cardholders read direct mail and buy insurance from their credit card companies. |
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