direct marketing

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direct marketing

(Business / Marketing) selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the Internet, or television home-shopping channels Also called direct selling

ThesaurusLegend: Synonyms Related Words Antonyms

Noun

direct marketing - marketing via a promotion delivered directly to the individual prospective customer

marketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"

Translations

direct marketing

n → Direktmarketing nt

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bangtail
below-the-line
direct

direct selling
marketing
viral marketing

and editor of Publisher's Multinational Direct, who is the recipient of a special award for extraordinary achievement given by The Direct Marketing Association (DMA) International Council, on June 27, 2005.

Congratulations to-- by The Newsletter on Newsletters

For a number of years, we have dabbled around the edges of direct marketing (DM) as part of our pursuit of a larger discussion of integrated marketing.

Keeping the 'direct' in direct marketing: shunning the idea of direct ... by Sevier, Bob / University Business

With its focus on the collection and easy retrieval of information about consumers, direct marketing allows a company to make the right offer to the right person at the right time in the way the prospect or customer chooses.

One on One by Jackson, Donald R. / Best's Review

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