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direct mail
(redirected from direct-mail)

    Also found in: Hutchinson 0.02 sec.
direct mail
n.
Advertising circulars or other printed matter sent directly through the mail to prospective customers or contributors.
di·rect-mail (d-rktml, d-) adj.
direct mailer n.
ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.direct maildirect mail - advertising sent directly to prospective customers via the mail
ad, advert, advertisement, advertising, advertizement, advertizing - a public promotion of some product or service
Translations
direct mail n → mailing m
direct mail n → mailing m


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? Mentioned in ? References in periodicals archive
 
The "Vertis Customer Focus 2001: Direct Marketing" survey highlights direct-mail usage in the financial-services and insurance industries.
Surveys reveal credit cards as gateway to cross-selling. (Marketplace ... by Best's Review
Despite the rising costs of third-class mailing rates and the overall high cost-per-thousand of direct-mail advertising, camp marketers have increased their usage of direct mail for the reasons of accountability, effectiveness, and flexibility.
Target marketing and direct mail: a smart campaign combination by Brostoff, Mark J. / Camping Magazine
a full-service direct-mail production company, is using a Xerox Corporation (NYSE: XRX) iGen3[R] 110 Digital Production Press to expand its personalized, full-color digital printing capabilities.
The Total Mailing System Uses Xerox iGen3 Digital Press to Meet ... by Business Wire
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