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distribution channel

   Also found in: Encyclopedia, Wikipedia, Hutchinson 0.01 sec.
distribution channel
n
(Business / Commerce) Marketing the network of organizations, including manufacturers, wholesalers, and retailers, that distributes goods or services to consumers
ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.distribution channel - a way of selling a company's product either directly or via distributors; "possible distribution channels are wholesalers or small retailers or retail chains or direct mailers or your own stores"
marketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"


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? Mentioned in ? References in periodicals archive
 
Worldspan and Northwest Airlines signed a five-year, full-content distribution agreement designating the GDS as a "preferred distribution channel.
The agreement will enable AGCO to distribute Beeline through its broader distribution channel and into emerging markets in Australia, Europe and South America.
For many general agents and for captive agency managers, measuring distribution channel performance is sometimes as simple as saying, "This quarter's sales are up; we must be doing a good job.
 
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