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down-market

   Also found in: Wikipedia 0.09 sec.
down-mar·ket also down·mar·ket (dounmärkt)
adj.
Appealing to or designed for low-income consumers; downscale.
down-market
adj
(Business / Marketing) relating to commercial products, services, etc., that are cheap, have little prestige, or are poor in quality
Translations
down-market [ˈdaʊnˌmɑːkɪt]
1. adj → rivolto/a ad una fascia di mercato inferiore; (product) → dozzinale
2. adv to go down-market → rivolgersi ad una fascia inferiore di pubblico
down-market [ˈdaʊnˌmɑːkɪt]
1. adj → rivolto/a ad una fascia di mercato inferiore; (product) → dozzinale
2. adv to go down-market → rivolgersi ad una fascia inferiore di pubblico


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As an aspiring actress author Ayun Halliday wished to keep her business commitments and work life flexible: her Job Hopper: The Checkered Career Of A Down-market Dilettante provides both a funny and thought-provoking review of these many jobs which avoided regular paychecks, hard work, and a dress code.
Job Hopper by The Bookwatch
Growth is a given, but each must carve out a strong position with identical products as they head down-market into low-income, and thus low-return, customers.
Big and small by Brown, Greg / Latin Trade
Luxury firms are playing a high stakes game of growing by going down-market without measuring the impact this strategy has on their best customers' relationship with the brand," observes Luxury Institute CEO Milton Pedraza, "By virtue of their massively concentrated purchasing power, wealthy consumers are the initial and consistent heavy purchasers in the luxury product and services categories.
Luxury Institute Finds America's Wealthiest Rank Ritz-Carlton the ... by Business Wire
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