downmarket

down-mar·ket also down·mar·ket (dounmärkt)

adj.

Appealing to or designed for low-income consumers; downscale.

Thesaurus

Adj.

1.

downmarket - designed for low-income consumers upmarket - designed for consumers with high incomes; "he turned up in well-cut clothes...and upmarket felt hats"- New Yorker

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downmarket

adjective second-rate, cheap, inferior, tacky (informal), shoddy, low-grade, tawdry, low-quality, two-bit (U.S. & Canad. slang), cheap and nasty (informal), lowbrow, bush-league (Austral. & N.Z. informal) downmarket television drama
elite, superior, high-quality, posh (informal, chiefly Brit.), top-quality, high-class, first-rate, up-market, highbrow

Translations

downmarket [ˌdaʊnˈmɑːkɪt]

A. ADJ [product] → para el sector popular del mercado

B. ADV to go downmarket → buscar clientela en el sector popular

downmarket down-market [ˌdaʊnˈmɑː^rkɪt]

adj

(= poor quality) [product, service, image] → bas de gamme inv

[newspaper, programme] → bas de gamme inv; [restaurant] → très ordinaire(e)

adv
to go downmarket (= reduce quality) → faire dans le bas de gamme
down payment downpayment [ˌdaʊnˈpeɪmənt] n → acompte m