downmarket


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down·mar·ket

 (doun′mär′kĭt)
adj.
Appealing to or designed for low-income consumers; downscale.

down′mar`ket

or down′-mar`ket,


adj.
appealing or catering to lower-income consumers; downscale.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Adj.1.downmarket - designed for low-income consumers
upmarket - designed for consumers with high incomes; "he turned up in well-cut clothes...and upmarket felt hats"- New Yorker

downmarket

adjective second-rate, cheap, inferior, tacky (informal), shoddy, low-grade, tawdry, low-quality, two-bit (U.S. & Canad. slang), cheap and nasty (informal), lowbrow, bush-league (Austral. & N.Z. informal) downmarket television drama
elite, superior, high-quality, posh (informal, chiefly Brit.), top-quality, high-class, first-rate, up-market, highbrow
Translations

downmarket

[ˌdaʊnˈmɑːkɪt]
A. ADJ [product] → para el sector popular del mercado
B. ADV to go downmarketbuscar clientela en el sector popular

downmarket

down-market [ˌdaʊnˈmɑːrkɪt]
adj
(= poor quality) [product, service, image] → bas de gamme inv
[newspaper, programme] → bas de gamme inv; [restaurant] → très ordinaire(e)
adv
to go downmarket (= reduce quality) → faire dans le bas de gammedown payment downpayment [ˌdaʊnˈpeɪmənt] nacompte m
References in periodicals archive ?
Mr Sartori said: "The industry has reacted to the review by going downmarket and becoming quite sleazy.
Ex-MP Evan Harris said downmarket tabloids should not show women in a "sexualised way".
I can only hope they did so for reasons of contrition and regret and not merely as a cynical ploy to regroup, consolidate and launch it under another title with a similar downmarket profile.
There's still plenty of bonking, shopping and gossiping in her latest magnum opus, but it is much tamer than reading an LA blog or even a downmarket glossy mag.
Without these so called downmarket areas, Crosby would do a lot less business than it does now.
NEWLY single Jordan saddled up as the polo set went downmarket yesterday.
When Sir Terry Leahy was rising to power, as Tony Blair was rising through the Labour Party ranks, Tesco was itself a basket case: downmarket and downtrodden.
But now all these years later the whole thing is a prefabricated facade where individuals are pushed, cajoled and pressurised by producers into behaving in outlandish ways, all for the delectation of the more downmarket end of the British media.
So it is clear that VW is not making a downmarket move, but intends to compete on what he calls "Volks-Pricing.
The attack last month took place at the Hilton in a downmarket area near the international airport.
Each is a light-hearted day in the life of a downmarket telephone tipster called Baxter and his battles to survive in the cut-throat betting world.
A DOWNMARKET rag has "revealed" that Peter Andre and Jordan are to marry.