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downsize
(redirected from downsized)

   Also found in: Financial 0.01 sec.
down·size  (dounsz)
v. down·sized, down·siz·ing, down·siz·es
v.tr.
1. To reduce in number or size: a corporation that downsized its personnel in response to a poor economy.
2. To dismiss or lay off from work: workers who were downsized during the recession.
3. To make in a smaller size: cars that were downsized during an era of high gasoline prices.
v.intr.
To become smaller in size by reductions in personnel: Corporations continued to downsize after the economy recovered.
Our Living Language Nothing fails so miserably as a failed euphemismthough there have been plenty of successes. The English language, especially business jargon, is littered with words that now seem ordinary but were once regarded as euphemisms. Consider the terms senior for old person, custodian for janitor, and rest room for toilet (itself a euphemism). These words arise from a natural tendency to ease the pain or embarrassment associated with things such as death or bodily functions, or from a conscious desire to recast something unpleasant in a more dignified light. Downsize is a recent example of a euphemism that found broad acceptance in the language and is not particularly thought of as a deceptive attempt to smooth over the pain of large-scale firings. But the search for less harmful terms goes on and on. The attempt to find even more positive-sounding ways to say "downsize" has led business executives and people working in human resources and public relations (both euphemisms themselves) to float a number of alternatives. Companies were being "reengineered" and even "right-sized"; laid-off workers had to be "separated" or "unassigned" for being "nonessential"; their jobs were said to be "no longer going forward." Most of these terms were met with scorn, being regarded as cynical attempts to sugarcoat an inherently distressing phenomenon, and as failed euphemisms they accomplished the exact opposite of what they were designed to. Why one euphemism should be accepted while another is not remains something of a mystery, but the selection of such terms indicates one way in which social attitudes have a powerful effect on language change.

downsize
Verb
1. to reduce the number of people employed by (a company)
2. to reduce the size of or produce a smaller version of (something)
ThesaurusLegend:  Synonyms Related Words Antonyms
Verb1.downsize - dismiss from work; "three secretaries were downsized during the financial crisis"
furlough, lay off - dismiss, usually for economic reasons; "She was laid off together with hundreds of other workers when the company downsized"
2.downsize - make in a smaller size; "the car makers downsized the SUVs when fuel became very expensive"
shrink, reduce - reduce in size; reduce physically; "Hot water will shrink the sweater"; "Can you shrink this image?"
3.downsize - reduce in size or number; "the company downsized its research staff"
cut down, reduce, trim back, trim down, cut, cut back, trim, bring down - cut down on; make a reduction in; "reduce your daily fat intake"; "The employer wants to cut back health benefits"
Translations
downsize [daunˈsaɪz] vtreducir la plantilla de
downsize [daunˈsaɪz] vtréduire l'effectif de
downsize [ˈdaunˈsaɪz] vi (Econ) [company] → sich verkleinern
downsize [ˈdaunˈsaɪz] vt [+ workforce] → ridurre


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? Mentioned in ? References in periodicals archive
 
Now the factory jobs that weathered previous economic storms are being outsourced, downsized and automated out of existence.
Unlike most big companies, small neighborhood schools aren't easily downsized as they were never really upsized.
NEC LCD Technologies' new SOG LCD has not only succeeded in the inclusion of a driver circuit and a downsized model, making it suitable for a range of industrial applications, but also in realizing a superior level of picture quality enabling it to meet the demands of mobile devices as well as industrial and professional fields.
 
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