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drive-time

   Also found in: Wikipedia 0.01 sec.
drive-time
n
(Communication Arts / Broadcasting)
a.  the time of day when many people are driving to or from work, regarded as a broadcasting slot
b.  (as modifier) the daily drive-time show


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Media'' for sports-talk hosts -- went to the 1540-AM officials Tuesday, almost a week after he had stopped doing his afternoon drive-time show on ``The Ticket.
By performing drive-time analysis with zip-code sorts from AAA's employees' homes, the Studley team determined that Airport Business Center was the optimal location.
In Los Angeles, Miller has tripled the morning drive-time ratings at KTLK-AM (1150) since the station added her show in May.
 
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