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embourgeoisement

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em·bour·geoise·ment  (m-brzhwäz-mnt, -mänt)
n.
Conversion to bourgeois values, loyalties, or tastes.
[French, from bourgeois, bourgeois; see bourgeois.]
embourgeoisement (French) [ɑ̃burʒwazˈmɑ̃]
n
(Sociology) the process of becoming middle class; the assimilation into the middle class of traditionally working-class people
[from French, from en-1 + bourgeois1]
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In this way, the embourgeoisement signaled by The Hills is not only achieved at the level of representation and ideology but also by the interactive practices of media reception invited by the program and its construction of Lauren as reality star.
Living The Hills life: Lauren Conrad as reality star, soap opera ... by Leppert, Alice; Wilson, Julie / Genders
While credit did little to promote Burgerlichkeit in West Germany, it was a viable agent of embourgeoisement in the United States.
Different paths to mass consumption: consumer credit in the United ... by Logemann, Jan / Journal of Social History
If "falling short" of art (like Broodthaers's self-avowed inability to abandon the literary) can be signified in space, the decors symbolically represent that condition in relation to the processes of imperial conquest and embourgeoisement, but they also remind us that that condition is about spectators "waiting" for art as we wait just about anywhere.
Set piece; Rachel Haidu on decor: A Conquest by Marcel Broodthaers by Haidu, Rachel / Artforum International
 
 
 
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