endorser


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en·dorse

(ĕn-dôrs′) also in·dorse (ĭn-)
tr.v. en·dorsed, en·dors·ing, en·dors·es also in·dorsed or in·dors·ing or in·dors·es
1.
a. To express approval of or give support to, especially by public statement; sanction: endorse a change in policy; endorse a political candidate.
b. To recommend (a product), often in exchange for payment, as in an advertisement.
2. To write one's signature on the back of (a check) to obtain the amount payable or to make the amount payable available to a third party or to the bearer.
3. To write one's signature on the back of (an instrument) to transfer the rights available under that instrument to another party.
4. To place (one's signature), as on a contract, to indicate approval of its contents or terms.
5. To acknowledge (receipt of payment) by signing a bill, draft, or other instrument.

[Middle English endosen, to sign (a document, originally by writing on its back), approve, from Anglo-Norman endosser, from Medieval Latin indorsāre : Latin in-, upon, in; see en-1 + Latin dorsum, back.]

en·dors′a·ble adj.
en·dors′er, en·dor′sor n.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.endorser - someone who expresses strong approval
admirer, booster, protagonist, supporter, champion, friend - a person who backs a politician or a team etc.; "all their supporters came out for the game"; "they are friends of the library"
2.endorser - a person who transfers his ownership interest in something by signing a check or negotiable security
accommodation endorser - a person who endorses a promissory note without compensation or benefit but simply as a favor to the borrower
signatory, signer - someone who signs and is bound by a document
Translations

endorser

[ɪnˈdɔːsəʳ] Nendosante mf

endorser

[ɪnˈdɔrr] n [cheque] → endosseur m

endorser

n (Fin) → Indossar m

endorser

[ɪnˈdɔːsəʳ] ngirante m/f
References in periodicals archive ?
Woods, 38, signed a four-year contract as an endorser for Hero MotoCorp, India's largest motorcycle maker.
This kind of data changes the way brands and ad agencies make decisions, because now we can easily see correlations between endorser and brand," said Starcom MediaVest Group SVP, Social Media Director Kevin Lange.
The data currently available for marketers who are looking to validate a major investment in an athlete endorser is limited, incomplete, and most important untimely.
She was at the do as the celebrity endorser of the campaign, in a bid to boost the brand image and reputation of Taiwan.
The company's flagship product, the "Fan App[TM]" mobile device app, assists and enhances the marketing and public relations strategies for athletes, celebrities and other endorsers by aggregating all popular social networking tools for the endorser into one place; Facebook, Twitter, Instagram, Google +, Flickr, PhotoBucket, Pandora,YouTube, tumbler, and the like are all easily accessible through this handy single app, enabling the app user, or "Super Fan," to conveniently access information and communications for their favorite stars.
Researchers found when the endorser was much younger than the targeted consumer, the large difference in age made it difficult for female consumers to relate to them.
Political endorsements say as much about the endorser as they do about the endorsee.
A good message can have real punch if the endorser is considered trustworthy; even more so if that person is well-known.
Recent studies in China tend to concentrate on the general effectiveness of celebrity endorsements, the ethical issues about celebrity endorsers, and the strategies of selecting an appropriate celebrity endorser.
Manila World boxing icon Manny Pacquiao will return to Manila on Monday as an undisputed hero, a strong political endorser, and a larger than life figure with millions of fans and funds, but politicians and analysts have sized him up as a "David" facing "Goliath" in his bid for a congressional seat in Sarangani province in southern Philippines.
Travel Business Review-10 February 2010-Absolute Poker Endorser Trishelle Cannatella Wins Championship(C)2010 ENPublishing - http://www.