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epilation |
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The major product segments analyzed are Hair Care Appliances (Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers, and Hair Setters), Oral Care Appliances, (Electric Toothbrushes, Oral Irrigators, and Plaque Removers), and Hair Removal Appliances (Mens Shavers, Womens Shavers, Epilators, and Trimmers (Beard & Mustache)). It features hypo-allergenic ceramic epilating discs that remove hair with less skin irritation than metal discs found in most conventional epilators and a unique skin cooling massager that attaches to the epilator to help reduce the discomfort of epilating. Contributors to the very strong profit increase were solid net sales growth and a favorable mix of higher margin products, particularly male shavers and female epilators, which were supported by a double-digit percentage increase in marketing investment. |
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