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Related to euphemist: euphemism
1. A mild, indirect, or vague term for one that is considered harsh, blunt, or offensive: "Euphemisms such as 'slumber room' ... abound in the funeral business" (Jessica Mitford).
2. The use of such terms: "Euphemism is common in hospital and medical facilities where bodily functions need to be discussed" (Diane F. Halpern).
[Greek euphēmismos, from euphēmizein, to use auspicious words, from euphēmiā, use of auspicious words : eu-, eu- + phēmē, speech; see bhā- in Indo-European roots.]
eu′phe·mis′tic (-mĭs′tĭk) adj.
(Linguistics) a person who uses euphemisms