That growth has happened more recently, as opposed to skateboarding and surfing, whose adherents don't fetishise
equipment quite like cyclists do, experts say.
Nor is the answer to uncritically fetishise
technology as a good, as this ignores our unconscious anxieties with our technological existence.
Though it wasn't her intention, Quaytman even suspects that the use of this system has been key to her increasing success over the last decade or so, 'because you can fetishise
it' and there are 'sub-categories that collectors can engage with'.
To end with Dabashi: 'We need to be mindful of the organicity of the relation of power and domination and not fetishise
any particular period, episode or codification of it' (Shackle 2015).
Twenty20 might be recuperated by cricket's purist accountants, who can slice, dice and fetishise
its statistics, but for most of those who consume it, it is all about the affective, mediated moment.
On the other side of the coin, as Mason points out, some people fetishise
Having constructed his 'unspoilt' colonial, McEwen proceeded to fetishise
it, and would spend the rest of his life defending its 'authenticity' and struggling to provide it with an 'umbrella of protection,'" suggested art historian Olu Oguibe of the University of Connecticut in 2002.
this bare open upland environment but it's the product of thousands of years of heavy grazing.
And it doesn't matter that Africans can be just as guilty, as the foreigners I have described, in the way we sometimes fetishise
creations we discover on our continent.
Although programming such as Oliver's or BBC2's Masterchef fetishise
hyperactive culinary masculinity, food is most commonly associated with the female body as a provider of both nurturing domesticity and carnal satisfaction.
As a society we still fetishise
female virginity by artificially binding it to notions of purity and, in doing so, ascribe a sort of moral character and value to the female hymen.
If images of walking skeletons represent fashion's unconscious, it is surely significant that all the images I have discussed fetishise
whiteness to the extreme, whether it is in the paleness of the Laroche models, or their pure white, draped silk gowns or McQueen's gleaming patent- leather skulls and bones, or the white male model in his white wedding dress.