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focus group

   Also found in: Medical, Acronyms, Encyclopedia, Wikipedia, Hutchinson 0.03 sec.
focus group
n.
A small group selected from a wider population and sampled, as by open discussion, for its members' opinions about or emotional response to a particular subject or area, used especially in market research or political analysis.
focus group
Noun
a group of people gathered by a market research company to discuss and assess a product or service
Translations
focus group focus n (Pol) → Fokusgruppe f
focus group n (POL) → gruppo di discussione, focus group m inv


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The focus group is a way to identify and explore people's reactions to specific issues.
A focus group model for community input by Winand, Brent / School Administrator
An exploratory design was implemented--using focus group methodology--because it is fruitful for gathering a breadth of information on a given topic.
Rural adolescents' attitudes to seeking help for mental health ... by Newnham, Krystal / Youth Studies Australia
The Recovery and Accommodation Project (RAP) is a focus group design research project investigating community housing options for people who have experienced an acute episode of mental illness.
Housing support for people living with mental illness by St. John, Winsome / Australian Nursing Journal
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