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fragrance strip |
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| The scent made its debut in the Westin brand's recent "This is How it Should Feel" print ad campaign that features a White Tea fragrance strip - the first time a hotel company used this type of execution in an ad campaign. The scent made its debut in the Westin brand's recent "This is How it Should Feel" print ad campaign that features a White Tea fragrance strip -- the first time a hotel company used this type of execution in an ad campaign. When asked, "Have you ever made a purchase of a fragrance due to a fragrance strip featured on a printed advertisement," 22 percent of total adults surveyed said that they had, while 36 percent of Generation Y consumers answered "yes. |
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