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franchisee

   Also found in: Legal, Financial, Encyclopedia, Wikipedia 0.01 sec.
fran·chis·ee  (frnch-z)
n.
One that is granted a franchise, as to market a company's goods or services in a certain local area.
Translations
franchisee [ˌfræntʃaɪˈziː] Nfranquiciado/a m/f, concesionario/a m/f
franchisee
n (Comm) → Lizenz- or Franchisenehmer(in) m(f)
franchisee [ˈfræntʃaɪˈziː] nconcessionario/a


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Consistency across the brands also enables the multi-unit, multi-brand franchisee to more quickly ramp-up the operations of the new unit since some aspects of the business model and system will already be familiar and comfortable.
As a franchisee you should be aware of the popular franchisors in the industry as it will give you an idea of which way the common populaces of franchisees are hitting at.
The bottom line: your marketing staff holds not only information that the franchisee needs, but also the ability to say "go" on key initiatives and requests from the franchisees.
 
 
 
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