genericize


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ge·ner·i·cize

 (jə-nĕr′ĭ-sīz′)
tr.v. ge·ner·i·cized, ge·ner·i·ciz·ing, ge·ner·i·ciz·es
To cause to become generic, especially as a product that is sold without a brand name or as a designation for an entire class of products or services: a trademark that was genericized and used to refer to any kind of cola.
References in periodicals archive ?
Summary: It's quite the compliment when people genericize your name to refer to the competition.
To wit: bulletize (to highlight supposedly key information with bullet points), genericize (to make generic) and proceduralize (to formalize a process in writing).
Variable value pricing effectively counters the threat by those seeking to genericize products, because it instills multiple layers of complexity, decision-making, and differentiation.
We will work with them to develop models for their use, StrateGen will have the rights to genericize them and will pay the companies royalties on sales of the generic modes.