gimmick

gim·mick  (gmk)

n.

1.

a. A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.

b. An innovative or unusual mechanical contrivance; a gadget.

2.

a. An innovative stratagem or scheme employed especially to promote a project: an advertising gimmick.

b. A significant feature that is obscured, misrepresented, or not readily evident; a catch.

3. A small object whose name does not come readily to mind.

tr.v. gim·micked, gim·mick·ing, gim·micks

1. To add gimmicks to; clutter with gadgets or attention-getting details. Often used with up.

2. To change or affect by means of a gimmick.

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[Origin unknown.]

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gimmick·y adj.

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gimmick

Noun

Informal something designed to attract attention or publicity [origin unknown]

gimmicky adj
gimmickry n

Thesaurus

Noun	1.	gimmick - a drawback or difficulty that is not readily evident; "it sounds good but what's the catch?" catch drawback - the quality of being a hindrance; "he pointed out all the drawbacks to my plan"
	2.	gimmick - something unspecified whose name is either forgotten or not known; "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use" doodad, doohickey, doojigger, gismo, gizmo, gubbins, thingamabob, thingamajig, thingmabob, thingmajig, thingumabob, thingumajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget stuff - miscellaneous unspecified objects; "the trunk was full of stuff"
	3.	gimmick - any clever maneuver; "he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen" device, twist tactical maneuver, tactical manoeuvre, maneuver, manoeuvre - a move made to gain a tactical end mnemonic - a device (such as a rhyme or acronym) used to aid recall fast one, trick - a cunning or deceitful action or device; "he played a trick on me"; "he pulled a fast one and got away with it"

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gimmick

noun stunt, trick, device, scheme, manoeuvre, dodge, ploy, gambit, stratagem, contrivance

Translations

gimmick [ˈgɪmɪk] n → reclamo;

sales gimmick → reclamo promocional

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gimmick [ˈgɪmɪk] n → truc m;

sales gimmick → offre promotionnelle

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gimmick [ˈgɪmɪk] n → Gag m;

sales gimmick → Verkaufsmasche f, Verkaufstrick m

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gimmick [ˈgɪmɪk] n → trucco;

sales gimmick → trovata commerciale

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gimmick

n gimmick [ˈgimik]

something used to attract attention to something or someone an advertising gimmick. foefie حيلَه أو وسيلَه لِلَفْت الأنْظار приспособление trik, chyták, nápad fidus; smart påfund der Kniff τέχνασμα truco (publicitario), artilugio trikk وسیله جلب توجه temppu astuce “גימיק” ढोंग štos, trik (reklám)fogás daya tarik (auglÿsinga)brella trucco 仕掛け 계략 triukas, gudrybė triks gimik foefje knep, kunstgrep, triks chwyt truque şiretlic трюк trik zvijača štos gimmick, jippo กลเม็ด; เคล็ดลับ hile, numara 訣竅 виверт ترکیب mẹo quảng cáo 诀窍

adj gimmicky

foefierig مُسْتَعْملا حيلَه للفت الأنْظار привличащ вниманието nápaditý, trikový fuld af fiduser; for smart raffiniert για να που χρησιμοποιεί έξυπνα τεχνάσματα πείσει lleno de trucos silmamoondus- حیله آمیز helppohintainen plein d'astuces של תעלול פרסומת ढोंग štosno, efektno ravasz penuh daya tarik brellulegur di/da espediente 巧妙な仕掛けの 계략의 su triukais trikpilns; āķīgs berupa gimik vol foefjes full av knep/påfunn pełen `bajerów de truques şiret трюкаческий dômyselný zvijačen štosni jippoartad ซึ่งพลิกแพลง hileli, aldatıcı 訣竅的 хитромудрий توجہ کھینچنے والا phô trương 诀窍的