gimmick


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gim·mick

 (gĭm′ĭk)
n.
1.
a. A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.
b. An innovative or unusual mechanical contrivance; a gadget.
2.
a. An innovative stratagem or scheme employed especially to promote a project: an advertising gimmick.
b. A significant feature that is obscured, misrepresented, or not readily evident; a catch.
3. A small object whose name does not come readily to mind.
tr.v. gim·micked, gim·mick·ing, gim·micks
1. To add gimmicks to; clutter with gadgets or attention-getting details. Often used with up.
2. To change or affect by means of a gimmick.

[Origin unknown.]

gim′mick·y adj.

gimmick

(ˈɡɪmɪk)
n
1. something designed to attract extra attention, interest, or publicity
2. any clever device, gadget, or stratagem, esp one used to deceive
3. (Theatre) chiefly US a device or trick of legerdemain that enables a magician to deceive the audience
[C20: originally US slang, of unknown origin]
ˈgimmickry n
ˈgimmicky adj

gim•mick

(ˈgɪm ɪk)
n.
1. an ingenious or novel device or stratagem, esp. one used to draw attention or increase appeal; stunt; ploy.
2. a concealed, usu. devious feature of something, as a plan or deal.
3. a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.
v.t.
4. to equip or embellish with unnecessary features (often fol. by up).
[1925–30]
gim′mick•y, adj.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.gimmick - a drawback or difficulty that is not readily evidentgimmick - a drawback or difficulty that is not readily evident; "it sounds good but what's the catch?"
drawback - the quality of being a hindrance; "he pointed out all the drawbacks to my plan"
2.gimmick - something unspecified whose name is either forgotten or not knowngimmick - something unspecified whose name is either forgotten or not known; "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use"
stuff - miscellaneous unspecified objects; "the trunk was full of stuff"
3.gimmick - any clever maneuver; "he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen"
tactical maneuver, tactical manoeuvre, maneuver, manoeuvre - a move made to gain a tactical end
mnemonic - a device (such as a rhyme or acronym) used to aid recall
fast one, trick - a cunning or deceitful action or device; "he played a trick on me"; "he pulled a fast one and got away with it"

gimmick

noun stunt, trick, device, scheme, manoeuvre, dodge, ploy, gambit, stratagem, contrivance It's just a public relations gimmick.

gimmick

noun
1. An indirect, usually cunning means of gaining an end:
Informal: shenanigan, take-in.
2. A small specialized mechanical device:
Informal: doodad, doohickey, widget.
Slang: gizmo.
3. A clever, unexpected new trick or method:
Informal: kicker, wrinkle.
Slang: angle, kick.
Translations
حيلَه أو وسيلَه لِلَفْت الأنْظار
chytáknápadtrik
fidus
reklámfogás
brella
su triukaistriukas
triks
gimmick

gimmick

[ˈgɪmɪk] Ntruco m publicitario; (= gadget) → artilugio m
it's just a sales gimmickes un truco para vender más

gimmick

[ˈgɪmɪk] ntruc m
sales gimmick → astuce f pour faire vendre
It's just a public relations gimmick
BUT C'est juste un artifice de relations publiques.

gimmick

nGag m (inf); (in film etc) → effekthaschender Gag, Spielerei f; (= gadget)Spielerei f; an election gimmickein Wahltrick m; changing the name and not the product is just a (sales) gimmickden Namen, aber nicht das Produkt zu ändern, ist nur ein (Verkaufs)trick

gimmick

[ˈgɪmɪk] ntrovata
sales gimmick → trovata commerciale

gimmick

(ˈgimik) noun
something used to attract attention to something or someone. an advertising gimmick.
ˈgimmicky adjective
References in periodicals archive ?
In a nutshell: BBC cult series goes to the movies and stretches its gimmick past the breaking point.
The other gimmick was a pair of roller skates shaped like Corsas knocked up by Vauxhall itself, to publicise a groovy roller-skating event later this month.
Norman Brennan, director of the Victim's Crime Trust, added: 'It is yet another gimmick allowing the Government to mask their woeful record of cracking down on law and order
A Conservative spokesman said: "This is a pathetic gimmick.
It proves, once again, that we shoppers are suckers for a gimmick.
Every wrestler needs a gimmick, and now Blassie had a catchphrase.
As for the register, it is a gimmick and doesn't address the root problem.
He employs the gimmick of casting eight actors of varying ages, races and sizes in the role of his 13-year-old protagonist Aviva, who becomes pregnant after a deeply unsatisfying fumble with her cousin.
One gimmick used in the whodunit was following the killer - always a top-flight guest star - around for the first 20 minutes or so of the 90-minute show (it ran in rotation with other mysteries) as he or she committed the murder, before introducing Columbo.
SNP deputy leader Stewart Hosie said the plan was "a silly gimmick by Danny Alexander and his Tory bosses".
What remains an insulting accounting gimmick does not protect the rights of Americans with sincere conscientious objections.