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gimmickry

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gim·mick·ry  (gmk-r)
n. pl. gim·mick·ries
1. An array or abundance of gimmicks.
2. The use of gimmicks.
ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.gimmickry - a collection of gimmicks
aggregation, collection, accumulation, assemblage - several things grouped together or considered as a whole
Translations
gimmickry [ˈgɪmɪkrɪ] N → trucos mpl
gimmickry [ˈgɪmɪkri] n → trucs mpl
gimmickry
n → Effekthascherei f; (in advertising, sales) → Gags pl; (= gadgetry) → Spielereien pl


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? Mentioned in ? References in periodicals archive
 
In reality, this sort of borrowing increases the national debt, but clever accounting gimmickry permits the government to claim money borrowed from trust funds as revenue.
Spending away our future: despite modest cuts in some government ... by Telzrow, Michael E. / The New American
Not clear either: Both partake of gimmickry and experimentalism.
"The Perfect Medium: Photography and the Occult", Metropolitan Museum ... by Armstrong, Carol / Artforum International
Johnson, is chock-a-block with celebrities--Rex Reed interviewing actress Ava Gardner, Gary Wills interpreting Martin Luther King, Wolfe crashing a Leonard Bernstein party--because back then you could still gain access and raise eyebrows with flashy writing gimmickry.
The long and happy death of the celebrity profile: there's more ... by Welch, Matt / Reason
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