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gimmick
(redirected from gimmicks)

   Also found in: Legal, Encyclopedia, Wikipedia 0.01 sec.
gim·mick  (gmk)
n.
1.
a. A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.
b. An innovative or unusual mechanical contrivance; a gadget.
2.
a. An innovative stratagem or scheme employed especially to promote a project: an advertising gimmick.
b. A significant feature that is obscured, misrepresented, or not readily evident; a catch.
3. A small object whose name does not come readily to mind.
tr.v. gim·micked, gim·mick·ing, gim·micks
1. To add gimmicks to; clutter with gadgets or attention-getting details. Often used with up.
2. To change or affect by means of a gimmick.

[Origin unknown.]

gimmick·y adj.

gimmick [ˈgɪmɪk]
n
1. something designed to attract extra attention, interest, or publicity
2. any clever device, gadget, or stratagem, esp one used to deceive
3. (Performing Arts / Theatre) Chiefly US a device or trick of legerdemain that enables a magician to deceive the audience
[originally US slang, of unknown origin]
gimmickry  n
gimmicky  adj
ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.gimmickgimmick - a drawback or difficulty that is not readily evident; "it sounds good but what's the catch?"
drawback - the quality of being a hindrance; "he pointed out all the drawbacks to my plan"
2.gimmickgimmick - something unspecified whose name is either forgotten or not known; "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use"
stuff - miscellaneous unspecified objects; "the trunk was full of stuff"
3.gimmick - any clever maneuver; "he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen"
tactical maneuver, tactical manoeuvre, maneuver, manoeuvre - a move made to gain a tactical end
mnemonic - a device (such as a rhyme or acronym) used to aid recall
fast one, trick - a cunning or deceitful action or device; "he played a trick on me"; "he pulled a fast one and got away with it"

gimmick
noun stunt, trick, device, scheme, manoeuvre, dodge, ploy, gambit, stratagem, contrivance It's just a public relations gimmick.
Translations
gimmick [ˈgɪmɪk] Ntruco m publicitario; (= gadget) → artilugio m
it's just a sales gimmickes un truco para vender más

gimmick [ˈgɪmɪk] ntruc m
sales gimmick → astuce f pour faire vendre
It's just a public relations gimmick
BUT C'est juste un artifice de relations publiques.

gimmick
nGag m (inf); (in film etc) → effekthaschender Gag, Spielerei f; (= gadget)Spielerei f; an election gimmickein Wahltrick m; changing the name and not the product is just a (sales) gimmickden Namen, aber nicht das Produkt zu ändern, ist nur ein (Verkaufs)trick

gimmick [ˈgɪmɪk] ntrovata
sales gimmick → trovata commerciale
gimmick [ˈgɪmɪk] ntrovata
sales gimmick → trovata commerciale

gimmick
n gimmick [ˈgimik]
something used to attract attention to something or someone an advertising gimmick. foefie حيلَه أو وسيلَه لِلَفْت الأنْظار приспособление trik, chyták, nápad fidus; smart påfund der Kniff τέχνασμα truco (publicitario), artilugio trikk وسیله جلب توجه kikka astuce “גימיק” ढोंग štos, trik (reklám)fogás daya tarik (auglÿsinga)brella trucco 仕掛け 술책, 계략 triukas, gudrybė triks gimik foefje knep, kunstgrep, triks chwyt truque şiretlic трюк trik zvijača štos gimmick, jippo กลเม็ด; เคล็ดลับ hile, numara (廣告)花招 виверт ترکیب mẹo quảng cáo 诀窍
adj gimmicky
foefierig مُسْتَعْملا حيلَه للفت الأنْظار привличащ вниманието nápaditý, trikový fuld af fiduser; for smart raffiniert που χρησιμοποιεί έξυπνα τεχνάσματα για να πείσει lleno de trucos silmamoondus- حیله آمیز helppohintainen plein d'astuces של תעלול פרסומת ढोंग štosno, efektno ravasz penuh daya tarik brellulegur di/da espediente 巧妙な仕掛けの 계략의 su triukais trikpilns; āķīgs berupa gimik vol foefjes full av knep/påfunn pełen `bajerów de truques şiret трюкаческий dômyselný zvijačen štosni jippoartad ซึ่งพลิกแพลง hileli, aldatıcı 訣竅的 хитромудрий توجہ کھینچنے والا phô trương


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? Mentioned in ? References in periodicals archive
 
Sports Illustrated, once devoted to high-toned writing, now fills the entire first half of the magazine with quick-read gimmicks and crass junk.
1-2-3 Diabetes Diet: A Step-By-Step Approach To Weight Loss Without Gimmicks Or Risks by Robert J.
In this collection of short stories, that newly plowed ground has produced hillocks and valleys, greatness and gimmicks.
 
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