gimmicky


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gim·mick

 (gĭm′ĭk)
n.
1.
a. An innovative idea or stratagem that is used to attract attention or business but has little or no intrinsic value: "Mr. Freed tried every gimmick to attract customers, once even installing a traffic light in front of the restaurant to force cars to stop" (Sam Roberts).
b. A significant feature that is obscured, misrepresented, or not readily evident; a catch: This deal seems too good to be true. What's the gimmick?
2.
a. A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.
b. An innovative or unusual mechanical contrivance; a gadget.
3. A small object whose name does not come readily to mind.
tr.v. gim·micked, gim·mick·ing, gim·micks
1. To add gimmicks to; clutter with gadgets or attention-getting details. Often used with up.
2. To change or affect by means of a gimmick.

[Origin unknown.]

gim′mick·y adj.
Translations
مُسْتَعْملا حيلَه للفت الأنْظار
nápaditýtrikový
for smartfuld af fiduser
brellulegur
aldatıcıhileli

gimmicky

[ˈgɪmɪkɪ] ADJefectista

gimmicky

[ˈgɪmɪki] adjfantaisiste

gimmicky

adjeffekthascherisch

gimmicky

[ˈgɪmɪkɪ] adj (fam) a gimmicky filmun film pieno di trovate ad effetto

gimmick

(ˈgimik) noun
something used to attract attention to something or someone. an advertising gimmick.
ˈgimmicky adjective
References in periodicals archive ?
More recently, I've added a Tipton product to my rifle cleaning regime that, at first glance, seemed gimmicky to me, but upon using it, I have to admit there's some genius behind the design.
Let's remember them for that, not as the beneficiaries of a gimmicky retrial.
In an age of deconstructed plates and gimmicky unicorn-flavour drinks, Brits highlighted their love of traditional hearty fare.
It sounds gimmicky, but we really saw and felt a difference when we clicked the nib on Grandiose Liner, PS23, from 'noon' to '2pm' then swooshed it into those tricky corners.
FRIEND REQUEST (15) H HHHH EMOTICONS, iPhones and iPads are used to gimmicky effect in a horror which, despite its digital theme, feels distinctly dial-up.
FOR THE JOKERS Even dads who don't have what could be described as a "grooming regime" will get kick out of a gimmicky gift set.
Sometimes new tool features can seem a little gimmicky.
But the recent shocking appearance of the originally handsome Pilot vessel Edmund Gardner - turning a hard worked, now retired vessel into a gimmicky tourist attraction - has left me deeply saddened.
THE AUDIENCE (10pm MORE 4) LAST year's first, short series of The Audience defied its bizarre, gimmicky premise by totally restoring your faith in human nature.
HTC's design language is becoming less gimmicky, oozing a high-end vibe, from the aluminum case to the beautiful 1080p display that's cut into the sides.
In "Wicked Ottawa County, Michigan," Hammond expands on some of those accounts--one of which describes a deadly disagreement over cows--and explores the gimmicky trends of magnetic mineral springs and patent medicine.
She can sing and, leaving the gimmicky songs aside, she's actually showing it this time.