gim·mick (g m k)n. 1. a. A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus. b. An innovative or unusual mechanical contrivance; a gadget. 2. a. An innovative stratagem or scheme employed especially to promote a project: an advertising gimmick. b. A significant feature that is obscured, misrepresented, or not readily evident; a catch. 3. A small object whose name does not come readily to mind. tr.v. gim·micked, gim·mick·ing, gim·micks 1. To add gimmicks to; clutter with gadgets or attention-getting details. Often used with up. 2. To change or affect by means of a gimmick. [Origin unknown.] gim mick·y adj. |
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