goodwill

good·will also good will  (gdwl)

n.

1. An attitude of kindness or friendliness; benevolence.

2. Cheerful acquiescence or willingness.

3. A good relationship, as of a business with its customers or a nation with other nations.

4. The positive reputation of a business viewed as an asset, equal to the excess cost required to acquire the business over the fair market value of all other assets.

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goodwill

Noun

1. kindly feelings towards other people

2. the popularity and good reputation of a well-established business, considered as a valuable asset

Thesaurus

Noun	1.	goodwill - (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets) good will accounting - a system that provides quantitative information about finances intangible, intangible asset - assets that are saleable though not material or physical
	2.	goodwill - the friendly hope that something will succeed good will friendliness - a feeling of liking for another person; enjoyment in their company
	3.	goodwill - a disposition to kindness and compassion; "the victor's grace in treating the vanquished" good will, grace good nature - a cheerful, obliging disposition

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goodwill

noun friendliness, favour, friendship, benevolence, amity, kindliness

Translations

goodwill [gudˈwɪl] n → buena voluntad f;

(COMM) → fondo de comercio (= customer connections); clientela

goodwill [gudˈwɪl] good n → bonne volonté;

(Comm) → réputation f (auprès de la clientèle)

goodwill [gudˈwɪl] good n → Wohlwollen nt;

(Comm) → Goodwill m

goodwill [gudˈwɪl] n → amicizia, benevolenza;

(COMM) → avviamento