goodwill

good·will also good will  (gdwl)

n.

1. An attitude of kindness or friendliness; benevolence.

2. Cheerful acquiescence or willingness.

3. A good relationship, as of a business with its customers or a nation with other nations.

4. The positive reputation of a business viewed as an asset, equal to the excess cost required to acquire the business over the fair market value of all other assets.

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goodwill [ˌgʊdˈwɪl]

n

1. a feeling of benevolence, approval, and kindly interest

2. (modifier) resulting from, showing, or designed to show goodwill the government sent a goodwill mission to Moscow a goodwill ambassador for UNICEF

3. willingness or acquiescence

4. (Economics, Accounting & Finance / Accounting & Book-keeping) Accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc.

Thesaurus

Noun	1.	goodwill - (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets) good will accounting - a system that provides quantitative information about finances intangible, intangible asset - assets that are saleable though not material or physical
	2.	goodwill - the friendly hope that something will succeed good will friendliness - a feeling of liking for another person; enjoyment in their company
	3.	goodwill - a disposition to kindness and compassion; "the victor's grace in treating the vanquished" good will, grace good nature - a cheerful, obliging disposition

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goodwill

noun friendliness, favour, friendship, benevolence, amity, kindliness I invited them to dinner as a gesture of goodwill.

Translations

goodwill [ˈgʊdˈwɪl]

A. N

1. → buena voluntad f
as a gesture of goodwill → como muestra de buena voluntad

2. (Comm) → clientela f y renombre m comercial

B. CPD goodwill ambassador N → embajador(a) m/f de buena voluntad
goodwill mission N → misión f de buena voluntad

goodwill [ˌgʊdˈwɪl] n

[person] → bonne volonté f
a gesture of goodwill → un geste de bonne volonté

[business] → réputation f (auprès de la clientèle)
goodwill ambassador n → ambassadeur/drice m/f de bonne volonté
goodwill mission n → visite f d'amitié

goodwill [ˌgʊdˈwɪl] n → buona volontà, buona fede f (Comm) → (valore m d')avviamento
as a gesture of goodwill → in segno di buona volontà
to gain sb's goodwill → ingraziarsi qn

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goodwill [ˌgʊdˈwɪl] n → buona volontà, buona fede f (Comm) → (valore m d')avviamento
as a gesture of goodwill → in segno di buona volontà
to gain sb's goodwill → ingraziarsi qn