goodwill


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good·will

also good will  (go͝od′wĭl′)
n.
1. An attitude of kindness or friendliness; benevolence.
2. Cheerful acquiescence or willingness.
3. A good relationship, as of a business with its customers or a nation with other nations.
4. The positive reputation of a business and its likely continued patronage by clients, considered as part of its market value.

goodwill

(ˌɡʊdˈwɪl)
n
1. a feeling of benevolence, approval, and kindly interest
2. (modifier) resulting from, showing, or designed to show goodwill: the government sent a goodwill mission to Moscow.
3. willingness or acquiescence
4. (Accounting & Book-keeping) accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc

good′will′

or good′ will′,



n.
1. friendly disposition; kindly regard; benevolence.
2. cheerful acquiescence or consent.
3. an intangible, salable asset arising from the reputation of a business and its relations with its customers.
[before 900]
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.goodwill - (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
accounting - a system that provides quantitative information about finances
intangible, intangible asset - assets that are saleable though not material or physical
2.goodwill - the friendly hope that something will succeed
friendliness - a feeling of liking for another person; enjoyment in their company
3.goodwill - a disposition to kindness and compassion; "the victor's grace in treating the vanquished"
good nature - a cheerful, obliging disposition

goodwill

noun friendliness, favour, friendship, benevolence, amity, kindliness I invited them to dinner as a gesture of goodwill.

goodwill

also good will
noun
Translations
dobrá vůlehodnota firmy
godt omdømmegoodwill
hyväntahtoisuus
jóhírnévüzleti jóhírnév
velvilji, góîvildviîskiptavild
dobra wolarenomażyczliwość
dostlukiyi niyet

goodwill

[ˈgʊdˈwɪl]
A. N
1.buena voluntad f
as a gesture of goodwillcomo muestra de buena voluntad
2. (Comm) → clientela f y renombre m comercial
B. CPD goodwill ambassador Nembajador(a) m/f de buena voluntad
goodwill mission Nmisión f de buena voluntad

goodwill

[ˌgʊdˈwɪl] n
[person] → bonne volonté f
a gesture of goodwill → un geste de bonne volonté
[business] → réputation f (auprès de la clientèle)goodwill ambassador nambassadeur/drice m/f de bonne volontégoodwill mission nvisite f d'amitié

goodwill

[ˌgʊdˈwɪl] nbuona volontà, buona fede f (Comm) → (valore m d')avviamento
as a gesture of goodwill → in segno di buona volontà
to gain sb's goodwill → ingraziarsi qn

good

(gud) comparative better (ˈbetə) : superlative best (best) adjective
1. well-behaved; not causing trouble etc. Be good!; She's a good baby.
2. correct, desirable etc. She was a good wife; good manners; good English.
3. of high quality. good food/literature; His singing is very good.
4. skilful; able to do something well. a good doctor; good at tennis; good with children.
5. kind. You've been very good to him; a good father.
6. helpful; beneficial. Exercise is good for you.; Cheese is good for you.
7. pleased, happy etc. I'm in a good mood today.
8. pleasant; enjoyable. to read a good book; Ice-cream is good to eat.
9. considerable; enough. a good salary; She talked a good deal of nonsense.
10. suitable. a good man for the job.
11. sound, fit. good health; good eyesight; a car in good condition.
12. sensible. Can you think of one good reason for doing that?
13. showing approval. We've had very good reports about you.
14. thorough. a good clean.
15. healthy or in a positive mood. I don't feel very good this morning.
noun
1. advantage or benefit. He worked for the good of the poor; for your own good; What's the good of a broken-down car?
2. goodness. I always try to see the good in people.
interjection
an expression of approval, gladness etc.
ˈgoodness noun
the state of being good.
interjection
(also my goodness) an expression of surprise etc.
goods noun plural
1. objects etc for sale, products. leather goods.
2. articles sent by rail, not road, sea or air. This station is for passengers and goods; (also adjective) a goods train/station.
ˈgoodyplural ˈgoodies noun
(usually in plural) any food (eg cake, ice-cream) which is particularly enjoyable to eat. the goodies at a children's party.
goodˈbye (-ˈbai) interjection, noun
an expression used when leaving someone. Goodbye – it was good of you to visit us; sad goodbyes.
good-day, good eveninggood morninggood-for-ˈnothing adjective, noun
(a person who is) useless or lazy. That boy's a lazy good-for-nothing (rascal).
good humour , (American) good humor
kindliness and cheerfulness.
good-ˈhumoured , (American) good-humored adjective
a good-humoured smile.
good-ˈhumouredly , (American) good-humoredly adverb
good-ˈlooking adjective
handsome; attractive. a good-looking girl; He is very good-looking.
good morning, good afternoon, good-ˈday, good evening, good night interjection, nouns
words used (depending on the time of day) when meeting or leaving someone. Good morning, Mrs Brown; Good night, everyone – I'm going to bed.
good-ˈnatured adjective
pleasant; not easily made angry. a good-natured fellow.
ˌgoodˈwill, good will noun
1. the good reputation and trade with customers that a business firm has. We are selling the goodwill along with the shop.
2. friendliness. He has always shown a good deal of goodwill towards us.
good works noun plural
acts of charity. He is known throughout the city for his good works.
as good as
almost. The job's as good as done.
be as good as one's word
to keep one's promises.
be up to no good
to be doing something wrong. I'm sure he's up to no good.
deliver the goods
to do what one has promised to do.
for good (sometimes for good and all)
permanently. He's not going to France for a holiday – he's going for good.
for goodness' sake
an expression of annoyance. For goodness' sake, will you stop that noise!
good for
1. certain to last. These houses are good for another hundred years at least.
2. certain to pay (a sum of money). He's good for $50.
3. certain to cause. That story is always good for a laugh.
good for you/him etc
an expression of approval. You've passed your exam – good for you!
Good Friday (ˌgud ˈfraidi) noun
the Friday before Easter commemorating the crucifixion of Christ.
good gracious, good heavens
expressions of surprise.
goodness gracious, goodness me
expressions of surprise.
good old
an expression used to show approval etc. Good old Fred! I knew he would help us out.
make good
1. to be successful. Through hard work and ability, he soon made good.
2. to repair or compensate for (loss, damages etc). The damage you caused to my car must be made good.
no good
useless; pointless. It's no good crying for help – no-one will hear you; This penknife is no good – the blades are blunt.
put in a good word for
to praise or recommend. Put in a good word for me when you see the boss.
take (something) in good part
not to be upset, offended or annoyed (eg by a joke, remark etc). John took the jokes about his accident with the pot of paint all in good part.
thank goodness
an expression used to show that a person is glad that something is all right. Thank goodness it isn't raining.
to the good
richer. After buying and selling some of these paintings, we finished up $500 to the good.
References in classic literature ?
It was her own universal goodwill and contented temper which worked such wonders.
Jennings was governed in it by an impulse of the utmost goodwill.
Many showed themselves obliging, and amiable too; and I discovered amongst them not a few examples of natural politeness, and innate self-respect, as well as of excellent capacity, that won both my goodwill and my admiration.
Stryver shouldering him towards the door, with an appearance of showering generosity, forbearance, and goodwill, on his erring head.
I suppose one reason why we are seldom able to comfort our neighbours with our words is that our goodwill gets adulterated, in spite of ourselves, before it can pass our lips.
And the Spy-glass is sold, lease and goodwill and rigging; and the old girl's off to meet me.
Possibly, in that far future of peace and goodwill among nations, when each country does for all the others what it can do best, the United States may be generally recognized as the source of skill and authority on telephony.
If you have anything to give me to eat, for God's sake give it me, and after I have eaten I will do all you ask in acknowledgment of the goodwill you have displayed towards me.
For, although one may be very strong in armed forces, yet in entering a province one has always need of the goodwill of the natives.
Miss Bennet's pleasing manners grew on the goodwill of Mrs.
Whenever this occurred, although it proceeded only from goodwill and a desire to see the king and queen, Anne looked at D'Artagnan anxiously.
I should like to know all the labourers, and see them touching their hats to me with a look of goodwill.