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goodwill

   Also found in: Medical, Legal, Financial, Acronyms, Encyclopedia, Wikipedia, Hutchinson 0.03 sec.
good·will also good will  (gdwl)
n.
1. An attitude of kindness or friendliness; benevolence.
2. Cheerful acquiescence or willingness.
3. A good relationship, as of a business with its customers or a nation with other nations.
4. The positive reputation of a business viewed as an asset, equal to the excess cost required to acquire the business over the fair market value of all other assets.

goodwill
Noun
1. kindly feelings towards other people
2. the popularity and good reputation of a well-established business, considered as a valuable asset
ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.goodwill - (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
accounting - a system that provides quantitative information about finances
intangible, intangible asset - assets that are saleable though not material or physical
2.goodwill - the friendly hope that something will succeed
friendliness - a feeling of liking for another person; enjoyment in their company
3.goodwill - a disposition to kindness and compassion; "the victor's grace in treating the vanquished"
good nature - a cheerful, obliging disposition

goodwill
Translations
goodwill [gudˈwɪl] nbuena voluntad f;
(COMM) → fondo de comercio (= customer connections); clientela
goodwill [gudˈwɪl] good nbonne volonté;
(Comm) → réputation f (auprès de la clientèle)
goodwill [gudˈwɪl] good nWohlwollen nt;
(Comm) → Goodwill m
goodwill [gudˈwɪl] namicizia, benevolenza;
(COMM) → avviamento


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? Mentioned in ? References in classic literature
 
It was her own universal goodwill and contented temper which worked such wonders.
They call you heartless: but your heart is true, and I love the bashfulness of your goodwill.
For, although one may be very strong in armed forces, yet in entering a province one has always need of the goodwill of the natives.
 
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