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goodwill

   Also found in: Medical, Legal, Financial, Acronyms, Encyclopedia, Wikipedia, Hutchinson 0.01 sec.
good·will also good will  (gdwl)
n.
1. An attitude of kindness or friendliness; benevolence.
2. Cheerful acquiescence or willingness.
3. A good relationship, as of a business with its customers or a nation with other nations.
4. The positive reputation of a business viewed as an asset, equal to the excess cost required to acquire the business over the fair market value of all other assets.

goodwill [ˌgʊdˈwɪl]
n
1. a feeling of benevolence, approval, and kindly interest
2. (modifier) resulting from, showing, or designed to show goodwill the government sent a goodwill mission to Moscow a goodwill ambassador for UNICEF
3. willingness or acquiescence
4. (Economics, Accounting & Finance / Accounting & Book-keeping) Accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc.
ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.goodwill - (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
accounting - a system that provides quantitative information about finances
intangible, intangible asset - assets that are saleable though not material or physical
2.goodwill - the friendly hope that something will succeed
friendliness - a feeling of liking for another person; enjoyment in their company
3.goodwill - a disposition to kindness and compassion; "the victor's grace in treating the vanquished"
good nature - a cheerful, obliging disposition

goodwill
noun friendliness, favour, friendship, benevolence, amity, kindliness I invited them to dinner as a gesture of goodwill.
Translations
goodwill [ˈgʊdˈwɪl]
A. N
1.buena voluntad f
as a gesture of goodwillcomo muestra de buena voluntad
2. (Comm) → clientela f y renombre m comercial
B. CPD goodwill ambassador Nembajador(a) m/f de buena voluntad
goodwill mission Nmisión f de buena voluntad
goodwill [ˌgʊdˈwɪl] n
[person] → bonne volonté f
a gesture of goodwill → un geste de bonne volonté
[business] → réputation f (auprès de la clientèle)
goodwill ambassador nambassadeur/drice m/f de bonne volonté
goodwill mission nvisite f d'amitié
goodwill [ˌgʊdˈwɪl] nbuona volontà, buona fede f (Comm) → (valore m d')avviamento
as a gesture of goodwill → in segno di buona volontà
to gain sb's goodwill → ingraziarsi qn
goodwill [ˌgʊdˈwɪl] nbuona volontà, buona fede f (Comm) → (valore m d')avviamento
as a gesture of goodwill → in segno di buona volontà
to gain sb's goodwill → ingraziarsi qn


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? Mentioned in ? References in classic literature
 
It was her own universal goodwill and contented temper which worked such wonders.
They call you heartless: but your heart is true, and I love the bashfulness of your goodwill.
For, although one may be very strong in armed forces, yet in entering a province one has always need of the goodwill of the natives.
 
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