greenwash


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greenwash

(ˈɡriːnˌwɒʃ)
n
a superficial or insincere display of concern for the environment that is shown by an organization
References in periodicals archive ?
Titled SFI: Certified Greenwash, the report proves that supposed eco-label SFI primarily serves the interests of the timber, paper, and forest products industries.
Said one activist, "Most of us have given up on the summit process as another greenwash.
Tonight's party shows how little they've changed socially and, I believe, politically behind all that greenwash.
As an industry, we've got to be very careful not to go into greenwash.
NEW YORK, April 22 /PRNewswire/ -- To help steer brands through the challenging terrain of sustainability marketing, OgilvyEarth, the sustainability practice of Ogilvy & Mather, is publishing a guide for successful green marketing titled "From Greenwash to Great.
He added: "This is the biggest greenwash this country has ever seen.
Wiped clean of the greenwash, Mr Cameron is a traditional public-spending cutter who would abandon families to fend for themselves.
Otherwise this will prove to be nothing more than supermarket greenwash.
Ironically, by choosing to greenwash their images rather than green their basic operations, companies undermine their own chances for long-term viability and survival.
But Mr Cameron's greenwash was eco spin while Mr Brown grapples with the substance of what can be done.
THERE will be no whitewash in the Smurfit Champion Hurdle this season - more a greenwash after Mac's Joy's trouncing of reigning champ Hardy Eustace and co in the Bewleys Hotels December Hurdle at Leopardstown yesterday.
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