greenwash


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greenwash

(ˈɡriːnˌwɒʃ)
n
a superficial or insincere display of concern for the environment that is shown by an organization
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References in periodicals archive ?
Zinkes promise to take Florida off the table was never anything more than a PR stunt to greenwash Governor Scotts record, but Floridians wont be fooled.
The core purpose of greenwash standards is to defend the profitable status quo in the industries that fund them.
Greenwash Action is a newly founded non-profit dedicated to eliminating confusion in the green building marketplace.
Responding to a LEED alternative, environmental activists have chartered Greenwash Action and released "A Closer Look at Green Globes.
This commercial cartoon was made by Greenwash, a pro-environment group, noting the other shortcomings of the oil and gas giant.
While greenwashing appears to distort the extent to which consumers and corporations are, infact, adopting and purchasing environmentally sensitive goods and services, greenwash also reduces the consumers' ability to determine the impact of their activities, a problem termed "green trust" (Chen and Chang, 2012).
Greenpeace launched its Stop Greenwash campaign in 2009 to call out bad actors and help consumers make better choices.
While building awareness by engaging public interest is an essential part of the Earth Hour campaign, the community needs to remain wary of marketing gimmicks and greenwash.
When greening your law firm, there are actions you can take to ensure that you do not greenwash and are, in turn, not greenwashed as you implement your green procurement policy.
Companies will always greenwash and tarnish other companies that are taking steps towards sustainability.
Over the last decade, notions of sustainability have gained genuine political and cultural traction, but also thrown up the distracting spectre of greenwash, which pays lip service to green ideas without really changing the game.

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