The only difference: instead of being a spiritual guru to the rich and powerful, Ramdev is using his gurudom
to serve people - mass media allows him to do that.
Now, despite the fact I had been relegated to computer gurudom
, that didn't mean I'd lost my news instinct: I drove north to see what was happening.
McIlroy's carefully researched and considered evidence and conclusions may well be uncomfortable for the established gurudom
of human resource management, or for the great and the good of industrial relations.