halo effect

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halo effect

n.
An effect whereby the perception of positive qualities in one thing or part gives rise to the perception of similar qualities in related things or in the whole: "Congenial surroundings or service at a restaurant can sometimes create a halo effect for the food" (M.H. Reed).

halo effect

n
1. (Psychology) See horns and halo effect
2. (Commerce) the beneficial effect on sales of a company's range of products produced by the popularity or high profile of one particular product

ha′lo effect`


n.
a potential inaccuracy in estimation or judgment, esp. of a person, due to a tendency to overgeneralize from a single salient feature or action, usu. in a favorable direction.
[1925–30]
References in periodicals archive ?
Purely reflective halo effects show no color other than that of the light that causes them.
In our approach to measuring brand equity, it is important that halo effects are not artificially induced in the measurement process.
The process can create halo effects of superb quality, 3-D relief effects for tactile depth, and stunning neon effects, all while providing detailed reproduction of brand graphics that cannot be achieved in neon signs.
There are still phenomena of atmospheric optics, especially halo effects, out there awaiting discovery or their first careful description.