hard sell


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hard sell

n.
1. An aggressive, high-pressure method of method of selling or promotion.
2. A product, plan, or concept that people are reluctant to buy or accept: A curfew is a hard sell to college students.
3. A person or group that resists pressure to buy or agree to something.

hard sell

n
(Commerce) an aggressive insistent technique of selling or advertising. Compare soft sell

hard′ sell′


n.
a method of advertising or selling that is aggressively insistent and direct (opposed to soft sell).
[1950–55, Amer.]

hard sell

, soft sell - Hard sell implies an aggressive approach toward a potential buyer; a soft sell is a more subtle, suggestive approach.
See also related terms for subtle.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.hard sell - forceful and insistent advertising
publicizing, advertising - the business of drawing public attention to goods and services
Translations

hard sell

n (Comm) → tecnica aggressiva di vendita
I don't like his hard sell approach → non mi piace quel suo approccio così aggressivo
References in periodicals archive ?
What Louise and Paige did not know was that both operations are run by the same person, Oliver James, 35, and that a hard sell to buy the pictures would follow the shoot.
We continue with the same work ethic since we started in April 2002 by simply seeing what the customer wants, give them some advise,and then call them later with the quotation, "No hard sell and no follow up call , we wait for the call to come into us.
Although most people are excited about this new device, Apple co-founder, Steve "Woz" Wozniak does not have much confidence in the wearable device; calling it "a hard sell.
According to The Guardian, Durham admits they would be happy if their 15,000-capacity Emirates Riverside ground is two-thirds full for their only international of the summer while both Lancashire and Warwickshire, who stage matches three and five, admit that tickets have been a hard sell, with neither gate likely to reach 15,000.
The biggest mistake made with business social-media pages is seeing them as a venue for a hard sell.
Blimey, HS2 must be a ruddy hard sell if the best positive you can offer Coventrians is an away-day aboard a cross-country rattler to the home of concrete cows.
CULTURE Club members have the chance to win a pair of tickets to see The Hard Sell, the new work by highly rated North East company Surface Area Dance Theatre.
You'd think a gospel, honky-tonk folk ensemble would be a bit of a hard sell in Worcester's rock scene, but when that band consists of veterans from such bands as Guns of Navarone, the Numbskulls and the Swaggerin' Growlers .
When a company representative calls to the house they subject the householder to a hard sell for an overpriced system costing between pounds 3,500 and pounds 9,000.
In the April 22 article "Convincing Young Adults to Stake Retirement Plans Is a Hard Sell," Gen Yers' total annual income will surpass the $500 billion mark by 2015, not $500 million.
Most of us like to get in and out of a bank quickly, not be subjected to this ever-increasing hard sell.
Chris, who is general manager of Benfield Renault, Newcastle, took part in the BBC's Hard Sell programme, together with colleague Richard Hall, and the show is due to air this week.