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high-concept

   Also found in: Wikipedia 0.09 sec.
high-con·cept (hknspt)
adj.
Designed to appeal to a mass audience, as by incorporating popular, glamorous features: a high-concept screenplay.


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Rogen's notions lean toward the high-concept, while Apatow likes ``reality-based, emotional things.
Young people seem particularly exercised; my college-age children never stop ridiculing glossy, high-concept commercials featuring dapper middle-aged magnates waxing poetic about the delicate alchemy of the brewing process.
Once known for tightly plotted, high-concept musings on the ongoing annexation of everyday life by the entertainment industry, Cindy Bernard has more recently converted to the (quasi-)formalist cause.
 
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