hot button


Also found in: Idioms, Wikipedia.

hot button

n. Slang
Something that elicits a strong emotional response or reaction: an issue that became a hot button among younger voters.

hot-but·ton adj.

hot button

n
informal
a. a controversial subject or issue that is likely to arouse strong emotions
b. (as modifier): the hot-button issue of abortion.
References in periodicals archive ?
If there is a hot button issue, using NFBS is an opportunity to get that message out quickly and affordably to a wide audience, which includes ag consumers.
She's added an area (of a lot of development) where the issue (of slow growth) is a hot button.
Herald suggests that the civil unions issue may not be a political hot button in November after all.
DETROIT, April 5 /PRNewswire/ -- General Motors today announced the return of its Hot Button marketing program, which runs from April 11 through May 31, 2005.
Everybody's got a different hot button,'' he said at the edge of the on-campus practice field.
DETROIT, March 1 /PRNewswire/ -- General Motors today enters into the last phase of its Hot Button marketing program with a second-chance drawing that gives consumers another opportunity to win any of the unclaimed vehicles.
Just press the hot button, and you can destroy your opponent by revealing his sex life, real or imagined--it makes no difference if you have the hard-soft cash to buy time for a TV ad or to finance something like Gary Bauer's Family Research Council, where gays are compassionately demonized for having made a "a bad choice" in the cafeteria of sexual delights when, with a bit of therapy or prayer, they could change and become as wretched as those sad straights, half of whom are doomed to undergo divorce, battles over child custody, and charges of overpopulating the planet (if only from me) while glumly submitting, if in office--if oval-shaped--to the eager, if incompetent (the navy blue dress
the week-long intensive program will focus on hot button environmental and social issues and feature high profile trainers and guest lecturers.
4 /PRNewswire/ -- General Motors introduced its Hot Button marketing program today, the latest in a line of ground-breaking marketing initiatives aimed at reaching consumers more effectively.
I need to find out how to push their hot button, so to speak.