hot button

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hot button

n. Slang
Something that elicits a strong emotional response or reaction: an issue that became a hot button among younger voters.

hot-but·ton adj.

hot button

n
informal
a. a controversial subject or issue that is likely to arouse strong emotions
b. (as modifier): the hot-button issue of abortion.
References in periodicals archive ?
Giving a Hot Buttons card is the perfect way to say happy birthday and make them smile, but it also leaves them with a fun keepsake of their big day that they can play with over and over again," said Carol Miller, executive director of new product concepts at American Greetings.
Sales professionals have to take their message and sell it directly to the CEOs and hit their hot buttons.
These are the emotional hot buttons that make people respondorder goods and services, donate money to charities and send for more information.
hot buttons divided by topic, including institutional favorites like free trade and small government, in the Publications section.
Marketing hot buttons to reach and serve a diverse marketplace with sizable disposable income.
Follow The Nation's good example: Study what your readers most like about your newsletter and its content, and hit those hot buttons in a me-to-you letter.
Obama touches all the hot button words like the "nuclear option," "strict constructionists," and the like but never really says anything deep or brave or new other than to remind us that the hot buttons are really hot.
Not convincing as the character study director John Schlesinger ("Midnight Cowboy") and star Sally Field seem to be going for when they're not pushing hot buttons, and not as vengefully satisfying as a visceral, straight-ahead "Death Wish" clone, it's a movie that comes off as exploitative without being exciting.
Executive Insight gives the producer a more detailed and inside look at some key hot buttons for an organization's officers," said Mark Julik, BSD, Arthur J.
Recycling issues are hot buttons because consumers, by a two-to-one margin, still believe artificial trees are better for the environment than real trees.