hype (redirected from hypes)

hype ¹  (hp) Slang

n.

1. Excessive publicity and the ensuing commotion: the hype surrounding the murder trial.

2. Exaggerated or extravagant claims made especially in advertising or promotional material: "It is pure hype, a gigantic PR job" Saturday Review.

3. An advertising or promotional ploy: "Some restaurant owners in town are cooking up a $75,000 hype to promote New York as 'Restaurant City, U.S.A.'" New York.

4. Something deliberately misleading; a deception: "[He] says that there isn't any energy crisis at all, that it's all a hype, to maintain outrageous profits for the oil companies" Joel Oppenheimer.

tr.v. hyped, hyp·ing, hypes

To publicize or promote, especially by extravagant, inflated, or misleading claims: hyped the new book by sending its author on a promotional tour.

---

[Partly from hype, a swindle (perhaps from hyper-) and partly from hype(rbole).]

---

hype Slang

Noun

intensive or exaggerated publicity or sales promotion

Verb

[hyping, hyped]

to market or promote (a commodity) using intensive or exaggerated publicity [origin unknown]

Thesaurus

Noun	1.	hype - blatant or sensational promotion ballyhoo, hoopla, plug promotion, promotional material, publicity, packaging - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"
Verb	1.	hype - publicize in an exaggerated and often misleading manner publicize, bare, publicise, air - make public; "She aired her opinions on welfare"

---

hype

noun publicity, promotion, build-up, plugging (informal) puffing, racket, razzmatazz (slang) brouhaha, ballyhoo (informal)

Translations

hype [haɪp] n (col) → bombo

hype [haɪp] n (inf) → matraquage m publicitaire or médiatique

hype [haɪp] (inf) n → Rummel m

hype [haɪp] n (col) → clamorosa pubblicità