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hype
(redirected from hyping)

   Also found in: Idioms, Encyclopedia 0.21 sec.
hype 1  (hp) Slang
n.
1. Excessive publicity and the ensuing commotion: the hype surrounding the murder trial.
2. Exaggerated or extravagant claims made especially in advertising or promotional material: "It is pure hype, a gigantic PR job" (Saturday Review).
3. An advertising or promotional ploy: "Some restaurant owners in town are cooking up a $75,000 hype to promote New York as 'Restaurant City, U.S.A.'" (New York).
4. Something deliberately misleading; a deception: "[He] says that there isn't any energy crisis at all, that it's all a hype, to maintain outrageous profits for the oil companies" (Joel Oppenheimer).
tr.v. hyped, hyp·ing, hypes
To publicize or promote, especially by extravagant, inflated, or misleading claims: hyped the new book by sending its author on a promotional tour.

[Partly from hype, a swindle (perhaps from hyper-) and partly from hype(rbole).]

hype 2  (hp) Slang
n.
1. A hypodermic injection, syringe, or needle.
2. A drug addict.
tr.v. hyped, hyp·ing, hypes
To stimulate with or as if with a hypodermic injection: "hyped the country up to a purposeless pitch" (Newsweek).

[Shortening and alteration of hypodermic.]

hype Slang
Noun
intensive or exaggerated publicity or sales promotion
Verb
[hyping, hyped]
to market or promote (a commodity) using intensive or exaggerated publicity [origin unknown]
ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.hype - blatant or sensational promotion
promotion, promotional material, publicity, packaging - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"
Verb1.hype - publicize in an exaggerated and often misleading manner
publicize, bare, publicise, air - make public; "She aired her opinions on welfare"

hype
noun publicity, promotion, build-up, plugging (informal) puffing, racket, razzmatazz (slang) brouhaha, ballyhoo (informal)
Translations
hype [haɪp] n (col) → bombo
hype [haɪp] n (inf) → matraquage m publicitaire or médiatique
hype [haɪp] (inf) nRummel m
hype [haɪp] n (col) → clamorosa pubblicità


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PBS aired ``The Gin Game,'' which reunited Dick Van Dyke and Mary Tyler Moore, during the past May sweeps and will present ``The Blues,'' an ambitious documentary series featuring films by Martin Scorsese, Clint Eastwood and other respected filmmakers just as the networks are hyping their new fall schedules.
Intrusion detection systems are a market failure, and vendors are now hyping intrusion prevention systems, which have also stalled," said Richard Stiennon, research vice president for Gartner.
The drink Rockstar, for example, crows that one can ``party like a rockstar'' while hyping itself as ideal for everyone ``from athletes to rockstars.
 
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