image-building


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image-building

n
1. (Marketing)
a. improving the brand image or public image of something or someone by good public relations, advertising, etc
b. (as modifier): an image-building exercise.
2. (Commerce)
a. improving the brand image or public image of something or someone by good public relations, advertising, etc
b. (as modifier): an image-building exercise.
Translations

image-building

nImagepflege f; image-building campaignImagekampagne f
References in periodicals archive ?
The publicity vehicles will not be indulged in image-building exercise of the chief minister.
The club will be a symbol of high-standard University, the vice chancellor said adding the good working environment Is a part a Universitys image-building.
Image-building in Canadian Municipalities Edited by JEAN HARVEY and ROBERT YOUNG.
The latest update to its application image-building tool includes new features to help customers more easily deploy and manage self-contained, portable workloads across virtual and cloud environments such as Amazon EC2, OpenStack and SUSE Cloud.
Aspirational models such as this work wonders for the image-building process that create a halo effect for the mainstream models that are built at its Sunderland plant.
But all of the image-building in the world will be useless if the basics are not attended to.
This profit-increasing and image-building value proposition has three main selling challenges.
It's open to question how much image-building is involved in his much-publicized and frequent ``feuds' with other bands.
Pop PR boss Alan Edwards, who has transformed Becks into a top pin-up, wants to work the same wonders for the 30-year-old Chelsea defender - who is said to be "hugely impressed" by his image-building tactics.
Our secondary and postsecondary student organizations can be among our best image-building tools.
The process of image-building is so phlegmatic as to seem oddly out of character.
Survey respondents listed recruiting and image-building high on their list of job functions.
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