impulse buying


Also found in: Medical, Wikipedia.

impulse buying

n
the buying of retail merchandise prompted by a whim on seeing the product displayed
impulse buyer n
Translations

impulse buying

nimpulsives or spontanes Kaufen; an impulse buy or purchaseein Impulsivkauf m
References in periodicals archive ?
Dunraven Finance Limited, a consumer credit company based in Bridgend, was told the advert could not be aired again because it encouraged impulse buying on credit.
Impulse buying refers to the response by consumers to a sudden urge to purchase something immediately.
Keywords: Impulse Buying Cognitive Affective Casual Wears
Retailers and marketers have long understood that impulse buying influences sales (Clover, 1950).
Given these researchers' findings, the current research contributes to the impulse buying literature by introducing a factor that may put a boundary for SME.
They add that businesses that depend on impulse buying might consider opening bathrooms to consumers.
Beyond spontaneity, impulse buying may also be described as an intense, exciting urge to buy without regard to the consequences of the purchase decision.
Analysis of the stimuli of londoners' fashion-oriented impulse buying behaviour.
campaign warns against the impulse buying of rabbits as pets and is encouraging an alternative Easter gift this year - a chocolate or toy rabbit instead.
This research study validates the significance of impulse buying and the factors that influence customers' impulsive buying behavior in Pakistani environment.
Generally, impulse buying identifies a psychologically distinctive type of behavior that differs dramatically from contemplative modes of consumer choice (Rook, 1987), and sociologists have studied the patterns of "impulse renunciation" which are learned and developed in childhood (Davis & Havinghurst, 1946).
Impulse buying should be avoided as it usually leads to overspending and you end up with more materials than you need.