She's known for the catchphrase "The cards never lie," and now Miss Cleo, the controversial former infomercial
psychic, is finally telling some truths--about herself.
25 /PRNewswire/ -- To correct the public record with respect to infomercial
rankings, Kevin Trudeau, entrepreneur and author of the bestselling book, Natural Cures "They" Don't Want You To Know About, filed a lawsuit today to end what he alleges is Jordan Whitney's misrepresentations of infomercial
It chops, blends, dices and purees, making dips, drinks and dinners in a spot that dominates the late-night infomercial
has become an important and valuable tool for floor care manufacturers to introduce their products to consumers," noted Richard Miller, national marketing manager.
industry is dominated by six companies.
According to the National Infomercial
Marketing Association (NIMA) gross sales of products generated by infomercial
programs have risen from $350 million in 1988 to some $1 billion in 1993, and the number of infomercial
programs produced has grown from 80 in 1988 to about 175 in 1993.
Rules to Follow by the Infomercial
Producer, Best Production Under $150,000
WGN-TV has deflected questions about its ethics after a Metropolitan Community Church parish slapped the Chicago-based station with a lawsuit on October 27 for refusing to run a pro-gay infomercial
Power toothbrush company Sonicare is currently airing its second 30-minute infomercial
as part of its mission to "evangelize the product," according to Bill Bassett, marketing manager of Sonicare, and to explain to consumers the reasons for applying sonic technology to a toothbrush.
Perot turned to more traditional campaign techniques after he was unable to purchase as many infomercial
slots as he wanted, and because he was excluded from the 1996 presidential debates.
Global Media Marketing, a leading supplier of infomercials
and other direct response programs, recently implemented a national infomercial
program for KB Home.