infomercial


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in·fo·mer·cial

 (ĭn′fə-mûr′shəl)
n.
A relatively long commercial in the format of a television program.

infomercial

(ˌɪnfəˈmɜːʃəl)
n
(Marketing) a short film, usually for television, which advertises a product or service in an informative way
[C20: from info + (com)mercial]

in•fo•mer•cial

(ˌɪn foʊˈmɜr ʃəl)

n.
a program-length television commercial that is cast in a standard format so as to disguise the fact that it is an advertisement.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.infomercial - a television commercial presented in the form of a short documentary
commercial, commercial message - a commercially sponsored ad on radio or television
Translations

infomercial

[ˈɪnfəʊmɜːʃl] Npublirreportaje m

infomercial

[ˌɪnfəʊˈmɜːrʃəl]
(US) n (for product)publi-information f; (for political candidate) émission où un candidat présente son programme électoral

infomercial

n als Informationssendung getarntes Werbevideo, → Infomercial nt
References in periodicals archive ?
She's known for the catchphrase "The cards never lie," and now Miss Cleo, the controversial former infomercial psychic, is finally telling some truths--about herself.
25 /PRNewswire/ -- To correct the public record with respect to infomercial rankings, Kevin Trudeau, entrepreneur and author of the bestselling book, Natural Cures "They" Don't Want You To Know About, filed a lawsuit today to end what he alleges is Jordan Whitney's misrepresentations of infomercial broadcast rankings.
It chops, blends, dices and purees, making dips, drinks and dinners in a spot that dominates the late-night infomercial world.
The infomercial has become an important and valuable tool for floor care manufacturers to introduce their products to consumers," noted Richard Miller, national marketing manager.
The infomercial industry is dominated by six companies.
According to the National Infomercial Marketing Association (NIMA) gross sales of products generated by infomercial programs have risen from $350 million in 1988 to some $1 billion in 1993, and the number of infomercial programs produced has grown from 80 in 1988 to about 175 in 1993.
Rules to Follow by the Infomercial Advertiser Classification
WGN-TV has deflected questions about its ethics after a Metropolitan Community Church parish slapped the Chicago-based station with a lawsuit on October 27 for refusing to run a pro-gay infomercial.
Power toothbrush company Sonicare is currently airing its second 30-minute infomercial as part of its mission to "evangelize the product," according to Bill Bassett, marketing manager of Sonicare, and to explain to consumers the reasons for applying sonic technology to a toothbrush.
Perot turned to more traditional campaign techniques after he was unable to purchase as many infomercial slots as he wanted, and because he was excluded from the 1996 presidential debates.
Global Media Marketing, a leading supplier of infomercials and other direct response programs, recently implemented a national infomercial program for KB Home.