infomercial

(redirected from Infomercials)
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in·fo·mer·cial

 (ĭn′fə-mûr′shəl)
n.
A relatively long commercial in the format of a television program.

infomercial

(ˌɪnfəˈmɜːʃəl)
n
(Marketing) a short film, usually for television, which advertises a product or service in an informative way
[C20: from info + (com)mercial]

in•fo•mer•cial

(ˌɪn foʊˈmɜr ʃəl)

n.
a program-length television commercial that is cast in a standard format so as to disguise the fact that it is an advertisement.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.infomercial - a television commercial presented in the form of a short documentary
commercial, commercial message - a commercially sponsored ad on radio or television
Translations

infomercial

[ˈɪnfəʊmɜːʃl] Npublirreportaje m

infomercial

[ˌɪnfəʊˈmɜːrʃəl]
(US) n (for product)publi-information f; (for political candidate) émission où un candidat présente son programme électoral

infomercial

n als Informationssendung getarntes Werbevideo, → Infomercial nt
References in periodicals archive ?
Four years after the infomercials were pulled from the air under a cloud of various lawsuits and federal and state investigations, Harris says she has been inspired to come out publicly by a teenage godson.
Morris has written, produced, and appeared in many television infomercials and is well known in the inner circles of the infomercial business.
As infomercials take the place of in-store vacuum demos, more floor-care suppliers are using direct-response television to help drive retail sales.
As Bob Dole worked the West Coast and President Clinton paid calls along the Eastern seaboard, Ross Perot left the campaign trial Sunday to tape his election-eve infomercials at a Dallas television production studio.
The occurrence of two events set the stage for the proliferation of infomercials.
today is infomercials or long-form direct response commercials.
The global outlook series on Infomercials provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings.
Phil Rozansky, who brokered the deal between WGN and the church, told the Times that TV stations often reject infomercials with sensitive themes and that WGN has turned down paid programming that had gay-bashing themes.
NEW YORK -- An increasing number of home health care suppliers are using infomercials to supplement their marketing and ultimately to drive sales at retail, according to vendors.
Guthy-Renker is the largest domestic producer of high-quality infomercials and products designed for home shopping and direct response television sales with annual sales in excess of $300 million.
According to Jenner, the former Olympic decathlete and Wheaties-box model who now hawks exercise equipment, viewers like us are suckers for the infomercials for the same reason so many of us watch "Friends.
Global Media Marketing, a leading supplier of infomercials and other direct response programs, recently implemented a national infomercial program for KB Home.