interruptive


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in·ter·rupt

 (ĭn′tə-rŭpt′)
v. in·ter·rupt·ed, in·ter·rupt·ing, in·ter·rupts
v.tr.
1. To break the continuity or uniformity of: Rain interrupted our baseball game.
2. To stop (someone engaged in an activity) by saying or doing something: The baby interrupted me while I was on the phone.
v.intr.
To cause an activity to stop by saying or doing something.
n. Computers
1. A signal to a computer that stops the execution of a running program so that another action can be performed.
2. A circuit that conveys a signal stopping the execution of a running program.

[Middle English interrupten, from Old French interrupte, interrupted, from Latin interruptus, past participle of interrumpere, to break off : inter-, inter- + rumpere, to break; see reup- in Indo-European roots.]

in′ter·rupt′i·ble adj.
in′ter·rup′tion n.
in′ter·rup′tive adj.
References in periodicals archive ?
Publisher by publisher analytics indicates a less interruptive insertion approach being taken has led to an increase the average length of pre roll spots in 2011, with the 30-second format exploited more frequently; also popular is 15-second counterpart.
At the same time, the rise of social media is creating new demand for engaging consumer experiences instead of interruptive advertising.
Current advertising solutions are interruptive, out of context, and ineffective; they also occupy valuable screen space, are prone to accidental clicks, or inject offers that require players to shift experiences outside of the game.
With the increasing ease of skipping commercials, they are constantly making a mental calculation as to whether it is easier to avoid interruptive ads or tolerate them.
2 The company provides systemic ways for advertisers to engage the social consumer in an era when attention is scarce and interruptive ad models are less effective.
Mirroring Chambord Liqueur's package evolution, Chambord Flavored Vodka is presented in the distinctive orb shaped bottle: "The Chambord Flavored Vodka bottle is visually interruptive in the vodka category," said Hayes.
Business customers and consumers now habitually discard traditional interruptive marketing, seeking out instead authentic, personalized brand experiences that in turn trigger deep engagement, short-term purchase and long-term brand loyalty," said Robert G.
As consumers increasingly self-select content and their brand experiences - and block out interruptive marketing - events are playing a larger role in helping brand marketers communicate their story in powerful, cost-effective ways.
This form of advertising is 100% 'opt-in' and, unlike other interruptive advertising formats, is wholly controlled by consumers who can choose to interact with only those adverts or programmes that are relevant and of value to them.
This younger demographic has abandoned appointment-based broadcast television viewing and tuned out interruptive advertising, so we're excited to connect our brand partners with students in more meaningful ways through a social TV experience.
There's a growing understanding that marketers no longer control the brand and must engage with customers, pulling them in rather than pushing interruptive advertising out," said Bill Nussey, Silverpop CEO.
And the focus of Jeriad Zoghby's opinion piece, on page 19, is the fact that a shift to a more one-to-one conversation with--rather than an interruptive communication at--consumers will be crucial for brands of all types to master and deploy to keep pace with customer journeys turbocharged with increasingly robust computing power and connectivity.