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The practice of turning secularized Jews toward Orthodox Judaism.

[Mishnaic Hebrew qîrûb, bringing near, rapprochement, from Hebrew qērēb, to bring near, derived stem of qārab, he came near; see qrb in Semitic roots.]


(ˈki ruv)
Hebrew. the act or practice of bringing secularized Jews closer to Judaism, esp. Orthodox Judaism, as through seminars, meetings, and religious rituals.
[1980–85; literally, a bringing or coming near; nearing]
References in periodicals archive ?
Despite tremendous pressures and persecutions (including imprisonment and the threat of death), Rabbi Zilber remained a principle and influential figure in the kiruv movement and an inspiration to his fellow Jews in both the Soviet Union and Eretz Yisrael.
The Rebbe hated the expression kiruv r'chokin, used by outreach professionals, who bring Jews that are "far" closer to G-d.
The Orthodox world, very much across the spectrum, is committed to outreach and kiruv in order to save the Jewish people.